Smashing Darling Blog

Smashing Darling has several people on the site, not going to mention any names, who may not be using the site to it’s full potential. So, I thought I’d take a second to give a tip on how designers can make more of what Smashing Darling can offer them.

Smashing Darling has designers who have incredible lines, but for some reason, a tiny few, only show a fraction of their line when they open a store on the site. This hurts everyone! The consumer likes to see variety and a whole range of design abilities, not just part of their collection. If you went to a store with one item, would you buy it? Most likely not. What if you went to that same store and it had a whole range of products? What are the odds that you would find something you like? Pretty good if you like their style. We know our designers are awesome, we just want the whole world to know it as well!

Let’s take someone on the site as an example: Yosifa Penina…she truly gets it! She uses her store on Smashing Darling as not only a retail outlet for her products, but she literally sticks it all out there for you to see (with great details shots to boot). At the time of this blog she has 77 items in her store. She can send anyone at any time of the day to see all of her products, and they can buy from her 24/7. She doesn’t necessarily have to print a catalog if she doesn’t want to, because it’s all in her store. If Jules gets new product today, her customer can not only see it today, but buy it as well. Plus, by putting all of her products up, the consumer looking for what she sells will have the best possible choices and most likely will buy from her. You can literally use Smashing Darling as your online catalog…for FREE. Plus, wouldn’t we all like to have greener options available so we aren’t using as much paper, if we so choose?

Yosifa Penina’s detail shots…

up close and personal!