trish

A Great Time to be an Independent Fashion Designer

by trish on September 7, 2007

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Ena Daro Contemporary Label available on Smashing Darling

 

WWD the headline reads ‘ Contemporary Still on a Hot Streak.’ WOO HOO! that is totally cool for all of us. That means it is a great time to be an independent fashion designer. According to the paper there is still lots of room for growth in the $105 billion dollar apparel industry. Stores such as Bergdorf Goodman, Barneys, Saks, Nieman Marcus, and online Shopbop are all clamoring to find and carry new young designers to keep things fresh for a customer that is only getting more sophisticated in her style. These new fashionistas aren’t as loyal to one brand anymore. They like mixing it up. Consumers purchasing in the contemporary market aren’t afraid of higher prices either, they appreciate the detail and quality of this market. We now have over 200 contemporary designers on the site and they are just a click away! So what are you waiting for go find that piece that screams your style. Mix it up a bit and have fun!

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{ 2 comments… read them below or add one }

Catherine Chandler September 10, 2007 at 9:36 pm

I absolutely love this!!! Too bad I can’t afford it. And it’s probably the wrong fit for my body type…but still, I LOVE it!!!

trish September 10, 2007 at 9:47 pm

I know I love it too and she will do it in other colors. The holidays are coming! I bet it would look smashing on most!

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