We know that you couldn’t possibly start your day without reading our blog and checking the homepage to see the current must haves. Oh yeah, and whatever hot beverage you neeeeeeeeeeeed in your left hand as your right hand hits that power on button signifying the endless stream of information you will receive all day. It is because of this we bring Alyse from Spork Fashion right to you. Once a week, without feeling like you are abandoning your morning ritual, or cheating on us, we will deliver this west coast fashion maven right into your most spectacular part of the day. This is after all YOUR time and we are so flattered that you spend it with us. We chose Alyse because of her appreciation for independent fashion and she is totally dialed in to the west coast fashion scene. She has a great sense of her own style. Plus, she is a girl after my own heart. There was a time when she gave up buying school lunch all week so she could go shopping. It is true what they say, ‘beauty is pain’. Welcome Alyse!
Here’s what she has to say today. How fabulous it happens to be about our very own Yosifa Penina!
“When I think rubber, I think two things: ugly but functional home & garden supplies, and fetishists. “Stylish” never comes to mind. Jules Sherman is changing that. “Ever since I designed a cosmetic bag for Bath & Body Works with a little rubber brand tag, I wanted to use that material for other products. There is something beautifully tactile about the material,” Jules explains.

With a background in industrial design, it seems natural that Jules would design in relief. Her line includes pouches, luggage tags, belts, and hair clips. All in rubber, all with three dimensional designs molded into the surfaces. The intricate design work goes back to Jules’s initial love of printmaking….. read the rest here!






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Cool! and that bag is lovely.