Smashing Darling Blog

Indie Fashion’s New Home

By Eva ⋅ November 21, 2007

You won’t ever understand the allure of indie fashions until you buy and wear something distinct, fabulous and hard to find. Then and only then will you get why indie fashion rules the roost. Recently we talked (briefly) with the founders of Smashing Darling.com and realized they are on to something. As an example, their recent look book contained a handful of designers that were new to me yet known by others at Papierdoll and vice versa. What’s the allure behind featuring items from Lara Miller (pictured above and below), Pinar Eris, Laura Dawson and Papusza Couture? To the world outside of our little circle they are largely unknown, but they will be. And you would have had the foresight to know them first.

The folks at Smashing Darling must have done their homework. In many instances indie designers are “indie” for a reason. Some are not yet polished, or have the finish that one would want. The designers featured at the Smashing Darling are a bit different in that regard. The pieces sold are hand picked by the owners and website reflect the fashion sense of the owners. How can you sell something that you don’t believe in? They don’t. Everything they sell reflects their aesthetic to varying degrees. We’ll be interviewing them on Papierdoll soon. Until that time, take a look at their website here.

Go over to papierdoll and leave them a comment!