Spork Fashion’s Interview with Smashing Darling
January 24th, 2008
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In case you haven’t noticed, Spork Fashion loves Smashing Darling. Run by Trish Ginter and Julie Rorrer, they appreciate indie fashion so much, they have turned it into a career. Here, Trish tells us the secrets to their success.
Now there’s a story … for anyone who wants the long version, we got it all down in the About Us section on SmashingDarling.com. The short version is that in the process of starting a new business designing and manufacturing baby bibs (big, bad baby bibs, to be exact) we decided instead to devote our efforts towards a site to benefit the indie design community as a whole. SmashingDarling.com has arisen from that initial collaboration, its main purpose being to help the indie fashion community get their new designs out there, without the huge undertaking of having to design their own e-commerce site. What is your background?
I (Trish), have always marched to the beat of my own drum. I earned a BFA from the Fashion Institute of Technology (FIT) in 1989, and studied Knitwear at Trent Polytechnic in Nottingham, England. After graduation, I spent two years in the NYC fashion industry before opening my own boutique in Connecticut. That was 14 years ago, and I have been an independent designer ever since.
My partner Julie is a true independent woman at heart. She has a diverse background in fine art, earning a BFA in Photography from Savannah College of Art and Design in 1995. Her life and career has led her in various directions, from photography and design, to cosmetics and manufacturing… and most recently motherhood…..read more
Don’t forget to get your LA fashion fix at the Spork Fashion Blog!
January 25th, 2008 at 10:56 am
First, a thank you to Spork Fashion for their interview with the Darlings! Second, a year ago I was a graphic artist, and handbag designer new to the independent fashion industry. I was unsure of how to market my product and threatened by the business of managing a website. Enter SD! Trish and Julie have made it so easy, with personal support at my fingertips. They are incredibly dedicated to Smashing Darling as a whole, they listen, offer advise and have given this small, indie artist a community in which to belong. Thanks T&J! What a difference you’ve made.