Getting Smashed with Smashing Darling
May 7th, 2008
Okay, okay, we didn’t really get smashed. That’s a little hard to do when you’re on opposite coasts. But I did have a smashing time interviewing Trish and Julie, founders of the fabulous indie fashion marketplace Smashing Darling. For the uninitiated, Smashing Darling is home base for a slew of indie apparel and accessories designers, who create virtual boutiques to sell their wares to indie fashion fans like yours truly. In addition to being an online fashion house, the site allows designers to post profiles and videos, hold online sample sales and get direct feedback from people who visit the site. Visit the site, and you’ll find Bay Area names like Funk Divine, Mzz Rzz, FiftySeven-ThirtyThree and The Urge to Adorn.
Read on as Smashing Darling fills us in on the feel-good nature of indie fashion, hot places to find indie fashion, the most important things to do when launching a new designer label and more.
Click here to read the interview at SF Indie Fashion.
