JenJoy creates all of her fashions from scratch and promises that no two will ever be exactly alike, unless it says LIMITED DESIGNS. She truely loves every aspect of design & sewing. It is what she loves to do! Jen gets true satisfaction making every unique piece. Mixing buttons, pockets & bows for sweet yummy creations! Start expressing your indie style & shop for the original jenjoy designs.
SD: How did you get into fashion?
JJ: I have always LOVED to shop & I could spend all day doing it. Styling & designing is second best! Since it’s not as easy or affordable to do these days having a full time family.
SD: When did you start your own line of clothing?
JJ: After I had my two baby girls, now 4 & 2 yrs old. I wanted something for myself. I have always been an artist. I used to paint allot when i was younger, then started drawing designs on simple paper. It was really easy to do when I am with the girls, then they can be artists at the same time!
I also relate the two…. When designing an original jenjoy, sometimes it’s not the same thing I drew before hand. At times it develops into something totally different =] just like my paintings used too!
SD: Where do you turn for inspiration for your designs?
JJ: It’s really just out of my own head mostly, but I do however adore the vintage & retro era. Street fashion is always catching my eye too! I am also very inspired by my little girls & the playfulness they bring into my life!
SD: What are the pros and cons of designing from your home?
JJ: Pros -I get to spend time with my family & my girls while they grow up, knowing that I will always there for them. [like right now my oldest has a broken foot from weekend with papa, lol. nooo... she's a dare devil]
Cons -Seems like I’m always working & I never sleep. FACT
SD: Who is your customer?
JJ: The dreamers & pursuers.
SD: How do you market yourself and your label?
JJ: I market myself by doing events & shows… networking through my-space & basic online editorials. Also I love to connect with other artists in the field as well.
SD: How do you see your company in the future?
JJ: I see & wish to be in boutiques all around the world, but @ the same time keeping the personal quality of each item. i don’t want to loose that
SD: What does your average day entail?
JJ: Well like I said I am mommy first. So my days are spent being just that. It’s a lot of cleaning, cleaning & cleaning, lol. I used to be REALLY picky, in fact my husband would call me Mrs. Monk, but over the years with kids I have become a wee bit more relaxed ;] like the saying says… a messy home is a happy home! Sorry hun =]
SD: Describe your personal style?
JJ: My personal style is most the time comfort. I kid you not I am in sweats & Brad’s clothes [husband] Clint & Stacey would die! lol. BUT, when I get to go out & play its a different story! Playful, colorful, unique & of COURSE in some sort of heel! I love shoes >.<
SD: Who are your fashion icons (past or present)? Do you think they influenced your personal style?
JJ: Raquel Reed is one of my favorite indie models & fashion icons!
Andrea with Kicklet Kreations has the most FABULOUS one of a kind jewelry, she inspires me because she is also a mom & artist, we relate on many levels.
I love watching What Not to Wear with Stacy London and Clinton Kelly, they really do know what looks good on your body type!
SD: Do you have any current fashion obsessions?
JJ: Quality & originality… & pockets, bows & buttons >.<! You are sure to find one of those design elements on any of my items! OH! n i am uber excited about my leg warmers
SD: Is there anyone in the Smashing Darling community you have a question or comment for?
JJ: Do you plan to network with buyers for the designer that dreams big?
COMMENT: I want to say that I am very grateful to have met you late last year & hope to stay in the smashing family =].
She also wanted me to let everyone know about a charity fashion show that she will be showing in.
May 30th 2008
VOP Fashion and Rock Show is a benefit runway show, featuring several bands.
Everyone involved works on a volunteer basis, donating their time and efforts all to charity.
In the past, The VOP Show has donated to the MS Society and St. Judes. This year the show will be partnering with PAWS in Chicago.
Anyone interested in helping this great cause!
Add VOP!
and get the word out =D
