Photo Critique - it’s a wrap!
Just in time for hot weather fun, this week’s critique is gogirlwrapperz, a boutique featuring fun, summery wraps.
There’s lots of good things to say about this boutique’s photography. The images make great use of natural light, and as a whole the shots do an excellent job of presenting what we’d call “lifestyle shots” that show the wraps in action, as worn on models at the beach and gym. These kind of shots do a great job of taking the images out of the realm of simple product shots, and transforming the products into something that a person could really picture themselves in. There’s a lot of very creative framing of shots and posing here that creates some very dynamic images.
The biggest question that this designer posed about her photography was “Is there anything in or not in the photos that would prevent someone from buying my designs?”
To answer this one, we would certainly say that we think this designer is doing an excellent job with the photographs, and has a nice creative flair with the camera. The mood of the shots matches the fun, active feel of the wraps as well. We don’t see anything that in and of itself would keep a person from buying from this boutique, but as always there are a few things that occur to us that might help.
Above: No Ties Sarong (Short), $28.00
1. Alternate views - make sure that each item shows shots from all angles. For instance, the “No Tie” Sarongs Tech does a great job of this, but some items don’[t show quite as complete a range of views. The more shots, the better!
2. More stuff! - one thing that can help with sales, and getting shoppers to spend more time in a boutique is to giving shoppers more to see. We would love to see more from this designer - eight items (wonderful though they are!) just isn't nearly enough and we would love to see this boutique filled with fun things for shoppers to peruse.
3. Descriptions - for the most part, we found the descriptions thorough and easy to read, but we did notice that there's no mention of actual lengths for most items. This is a small detail, but specific info like this can always be very helpful for a prospective buyer.
Again, we think this designer is doing a great job with photography and has a very obvious creative streak with the camera. Keep up the good work! Somehow after looking through these images, we're suddenly filled with the urge to close down the SmashingDarling office and head to the beach for the day!
Questions? Comments? Email us at julie[at]smashingdarling[dot]com or feel free to comment below. Thanks as always to our community for your insight and support! So, who’s next? Would you like your store critiqued? Email us at the above address and let us know what you need help on with your photos.
