Designer Toolbox #6

Community News and new darlings
Woweee - things sure have changed around here! Well Darling’s, don’t be shy, what do you think about our new look? If you are having a problems at all, please be sure to give us a heads up. Our heads have been spinning with new boutiques opening around the site. Here is an abbreviated, literally, list of where some of our new designers are from: NYC, MO, MN, PA, CA (SF and LA to be exact), and Chicago, IL. A Darling welcome to all!
Are you in NYC and want to learn more about the mystery world of Fashion bloggers? Meet all of us Darlings -imagine that- next week at the second Fashion 2.0 Meet Up, click here to see the who/what/where/why/when.

Jump into new organic Laura Dawson

It’s too hot to get dressed - new Sandmaiden
how to - SHOUT IT OUT
Our new Event Calendar is live! Now we can all be in the know. Take advantage of spreading the word about events you are having or other indie fashion events in your area. Just click on events on the Darling homepage. It is super quick and easy, and you can load up a pretty little image to go with. Anyone in Miami? Don’t miss the KRELwear sunset garden party this Monday night to debut her new Resort Collection, go to the events page to get all the details!

…more feature how to

Between gas prices, AC, and customers preferring to be lying on a beach this is quite possibly a brutal time for retail. Ugh. Unless, of course, you have a boutique right in the center of Beachtown, USA…or you have a Smashing boutique! Customers can still go to the beach, save on gas, and buy from you! We see Summer Sale signs popping up everywhere…you can create your own summer promotion right in your store, here’s how: Login>Click Your Boutique Name> Click Promote > Click Run A Promo. Go check it out and give your customers a special treat!

Romantic and retro from Amanda Archer

Green Peace from Spirited Hands
Photo Finesse
It’s summertime, are you hanging at the beach, or working hard to take amazing pictures for your Darling store? Maybe you can do both…hey work with us, we’re idealists around here! Grab some friends/models and product, hit the beach for that wonderful light and snap away! Then be a peach and send your store to JulieDarling to critique. It will help you, and all the darling designers, to read a new perspective and get new ideas, then we all feel more comfortable to volunteer too…c’mon take one for the team! ;)

Have any questions? Just let us know:
trishandjulie@smashingdarling.com

cheers ~ the Darlings

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