Interview: Some Business Advice From Interviews Past
1. This is a great question and answer from Julie’s interview with Kate Sullivan from Kick PR.
Julie: What is is the one piece of advice you think most people need to know, but don’t about promoting themselves?
Kate Sullivan: Come prepared. Hard materials such as a look book ( catalog) and website are so important, especially in this day and age. I still rely heavily on sending out snail mail in addition to email and I do get a response from editors. more here…
2. Listen up everyone Needs PR! Don’t forget to evaluate your positioning, market and collateral from the interview with Crosby Noricks from PR Couture.
Julie: Who needs a PR person? and is it better for a clothing designer to hire a fashion pr person over a general pr firm?
Crosby Noricks: Everyone needs PR! However, PR works best when there is a great product, a great story, and great passion, enthusiasm, and patience. Beautiful hi-res images help too! Sometimes clients are itching for recognition, and that takes precedence over evaluating their positioning, market, and collateral. Also, a client might want to do a media campaign before getting really clear on their market, their voice, their story. PR can really help to clarify all these things – the challenge is to explain the value of PR beyond just media coverage.
I think it is key for your PR agency or publicist to be passionate about your product or service. For a clothing designer, a firm with a background in fashion is essential. more here…
3. Get featured in Fashion Junkie, this for the interview with Dara Fleischer.
Trish: Can you give the designers on Smashing Darling advice about how to get themselves featured?
Dara Fleischer: Drop me a line anytime! Send your fashion/beauty pitch to contact@fashionjunkie.com - I would love to hear from you! more here…
4. Be clear about what you are saying, this question and answer is from the interview with Erin Crumpacker spokes person with Jack + Bill PR agency.
Trish: If you could share with our community of indie/emerging designers one piece of advice what would you tell them?
Erin: Be sure to communicate the meaning and unique purpose behind your design. There are so many brands out there, so it’s important to explain why you as a designer care about your collection. There are many elements to consider when speaking to media and building your brand, but if your collection is well-designed and tells a meaningful, interesting story it can help really sell it to buyers, consumers and editors both online and off. more here…
Also, you will want to check back into the blog tomorrow. Trend de la Creme’s, Jill Sherman will be featured in ‘How Do You Wear Your Indie Fashion’.
