I have had the great pleasure of meeting Annie and Karen Lin, designers for the clothing line AIRA at a party Jack + Bill PR threw for the winners of their casting call in NYC during this past New York Fashion Week. Keep your eye on these two young up and coming designers. Just to remind you they were the fashion designers chosen at the Jack + Bill PR casting call. After talking with Lauren and Claire from the PR agency, they said that these two young designers caught their eyes while waiting in the line of 150 + designers that showed up for the call.
This season the two decidedly went more feminine. The fabrics are softer and more fluid but the collection retains the same attention to detail the two are becoming known for. You will still see beautiful seams, pleats, tucks and other tailored details in the architecture of the clothing. They also made a conscious decision to focus on more dress silhouettes than they have in the past.
Karen and I created AIRA to represent both of our passions for art and fashion and creating a brand for woman that are sophisticated, comfortable in their own skin, loves the details in life, and enjoys art and fashion for themselves. AIRA, coined by the word ‘era,’ is an ever evolving ‘era’ by the air around. We recently just launched in Fall 2008 and we’ve started our blog and online boutique in mid year 2008. AIRA believes in bridging the gap between the customers and high-end designers, and presenting a real woman in the new ‘era’ as the real fashion statements. We believe that as glamourous as high end fashion is, we like to be accessible for our customers and more personal in communication and knowing what is happening around us as inspirations to our art and fashion designs. Right now, we are currently a fashion and art brand, hoping to branch out into a lifestyle brand including accessories and the small details in a woman’s lifestyle that is necessary and appreciated.
This Friday Sept 19th if you find yourself in NYC, the designers Karen and Annie Lin of AIRA will be showing a sneak preview of their Spring 09 Collection at Colico 275 Mott St. Bonus, there will be 10 % off Fall 2008 collection. More details here.
