KRELwear
2009 SPRING COLLECTION
Naturally Organic
The Standard, Downtown LA
550 S. Flower Street Downtown Los Angeles, CA
Friday, October 17, 2008
6 – 9 pm
KRELwear is pleased to invite you to a sunset rooftop presentation at The Standard, Downtown Los Angeles during the close of LA Fashion Week. Its highly anticipated debut of the 2009 Spring Organic Collection in a series of “vignette” installations with models en repose around The Standard Hotel’s rooftop lounge.
Highly regarded for its innovative knits, KRELwear has expanded its palette to include subtle pastels and neutral shades. In an exciting departure toward the classical, KRELwear’s new collection is defined by clean lines, impeccable finishes and luxurious, eco-friendly materials, which remain true to the company’s reputation for perpetual creativity. Reinterpreting its one-of-a-kind pieces, KRELwear’s striking new collection boasts sexy and versatile shapes, rooted in the company’s signature concept of “tubular” construction.
These limited edition styles are composed of 100% Organic pima cotton, a natural and renewable fiber known for its biodegradable and sustainable characteristics, as well as durability. Achieving a rare harmony between the eco-friendly and groundbreaking design, KRELwear’s new collection is uncompromisingly chic.
A performance artist turned designer, Karelle Levy of KRELwear is widely regarded as Miami’s most buzz-worthy young designer. Since its inception in 2004, KRELwear has cultivated an astonishingly loyal following, rapidly gaining international repute for innovative, eye-catching knitwear. Named National Champion of Style Wars and a Gen Art Fresh Faces of Fashion Alumni, Karelle has garnered exceptional praise in The New York Times, Women’s Wear Daily, Lucky, 944 Magazine, Ocean Drive, The Miami Herald, Zink, MAP, Beautiful/Decay and Metro Pop, amongst other fine publications. KRELwear is distributed to over 40 boutiques in the US, Europe, Scandinavia, and Japan.
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