So in other words…are you turning to the internet to improve some part of your fashion experience that the traditional world isn’t fulfilling? Is it shopping, getting more information, seeing more, reading more?
Do you want to know more about designers or consumers? If so, what do you want to know about them? Do you want to hear more from designers or consumers? If so, what do you want to hear from them, their philosophy or what they had for dinner last night?
These are the questions that keep me up at night…
If you are a designer, do you try to get your product right into the hands of the consumer or are you happy trying unsuccessfully to get your product into the hands of magazines, on stars, into trade shows and onto runways? Even if you get them into and onto all of these things, if you are a smaller unbranded designer, what impact does it have for your line? Do sales improve? Do you put those mentions in your press kit? (BTW, online press kits are fabulous. They cut down on paper and expense. Send your peeps a link to download at their leisure and if needed, printed.)
Please answer these questions for me. Join the conversation. I really need and want to know. Help me understand if it is fashion you are searching for online what is IT about fashion you are searching for?
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I admit that through the Internet I’ve met my personal fashion consultant(s).