Designer Toolbox #10

Around the Site

Hey there Darlings new, and tried and true. We thought you might want to know some details about those coming to investigate our unique fashion destination. Here are some factoids for you:

- 70% of our shoppers are women between the age of 20-40.

- The average price of an item sold is $130.00, and typically it takes only 7 page views for a shopper to find what they are looking for.

- Most shoppers purchase on their first visit….Nice!

- Google organic is our #1 traffic source, with direct search for “Smashing Darling” coming in a close second. This means people are searching for emerging/independent fashion. That is truly great.

…and one more.

Last, but certainly not least, we have a major change in the works here at Smashing Darling.

We will no longer be requiring users to create an account to buy – shop – purchase. This will make it so much easier for shoppers, and likely mean more sales for you.

how to – Be Featured

Some products are definitely spotted quickly by shoppers visiting the site as they are featured prominently on the home page and item category landing pages. Want to get your products there? Make your boutique cutting edge in all respects: hot fashions, stunning images, strong identity, and lots of products to choose from.

Don’t Miss This

We were happy to recap Fashion Wars LIVE in the blog with ZooZoom online mag. Read more here, and be sure to go vote for Darling Brooklyn Royalty

while you are there.(Here’s how.)

Also it’s not too late to design an “It” holiday dress and win over at MyItThings.com. The winners dress will be carried at, Ilus, a dress rental boutique in NYC.