Have you thought about your story lately? You know the one. It’s the one that your a customer can’t wait to tell her friends when they ask her where she got the unbelievable [fill in the blank] she is wearing. It is that little nugget of information that makes her feel like she knows you personally and has for years, and maybe she has. It is this personal connection to you that makes it easy for people to pass along via word of mouth all that you are and what you are about because it just innately rolls off their tongues. This word of mouth builds credibility in the eyes of new fans because they have heard the story from someone they trust. Making sure you let people know your story is the single most important thing you can do for yourself, your company, and your brand.
This post was sparked by Seth Godin after I read his post, The Difference Between PR and Publicity. It made me think about our community and how personal our businesses are to us. How personal the story is because it really is, our story, our journey about how we arrived here, in this moment. The lifetime, to this point, we have spent learning and honing our skills, the years we have spent watching and absorbing the world’s inspirations, everything we have ever processed in our minds affects the outcome of each and every one of our designs.
It is inspiring for me to think about my story, and all the opportunities I have to share that story. This is a great time to make sure it is a clear, consistent story. Everyday, I learn something new or something I have heard a million times, finally, sinks in.
