We were perusing our favorite blogs for posts we thought would be particularly important to our community. We found this post by Nancy for PR Couture. It was originally posted April 7, 2009. Not sure how we missed the original issue… but anyway, better late posting than never, right? We found the info not only priceless but timeless. Enjoy.
When it comes to reppin’ your fashion brand or label, strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach. The occasional partnership, whether its with a local fashion magazine, a jewelry designer to accessorize your line, a fashion photographer working on her portfolio or up and coming club looking to make its name as the must-go venue, sponsorships and collaborations exposure your brand to new audiences, expand pitch opportunity and can generate additional revenue. – Read Full Post Here.
