SF Indie has paired up with 6th Generation Media to present:

Market U: PR & Media Outreach 101 for Local Fashion Businesses

I am really sad I am not in San Francisco. This looks like an awesome seminar. Who doesn’t need help marketing their product? I am so busy designing and making my product, sometimes the my marketing falls through the cracks. Maybe someday they will be able to offer this online for the whole Smashing Darling community and indies everywhere to take advantage of, but for now it for the lucky SF independent fashion industry peeps that get to attend this one. I will admit, I am a little jealous.

The seminar is designed to help emerging and established independent designers, boutique owners, stylists, makeup artists and other small businesses in the local fashion industry hone their media outreach and public relations skills. The event is the ideal way to boost your small business marketing and PR initiatives while networking with other local businesses owners.

What: Market U
When: Aug. 3, 2010 from 6:30-8:30 p.m.
Where: Pigment Cosmetics, One Market St., SF
Cost: $35 per person (advance registration required – no tickets will be available at the door). A portion of the proceeds will benefit the San Francisco Bay Area Fashion Network. Buy your tickets now.

Here is some of what will be covered:

During this one-night event, you’ll learn concrete, hands-on tactics and strategies that you can use to better promote your business on your own and gain increased media coverage in the future:

• The do’s and don’ts of contacting journalists
• Typical ways companies are featured in the media- Press release basics
• The top public relations myths
• Easy social media strategies for getting noticed
• Key strategies for managing your own public relations efforts
• Why your web site might be hampering your success
• Much more!

They’ll go beyond the fluff and leave you with real ideas that you can act upon immediately, regardless of the size of your business or your marketing budget.

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