Aren’t you curious about how independent designers are getting press? Here designer Nancy Wells shares with us her experience of how she landed in a photo shoot for Plaztik Mag. To see the photos and read the interview click “Unemployed Heartbreakers.”


Trish: How did you get this press? Was it a connection to someone or did someone stumble upon your work somewhere and seek you out?
I think the more we share all of this info the better. We all benefit from hearing each others stories.
Nancy: This opportunity came through a friend of mine. My friend Agatha is the PR Director of Betsey Johnson. She is friends with Mimi, who is the editor of Plaztik Mag. Agatha forwarded me an email she had received from Mimi, which was a contest to find an “Unemployed Heartbreaker” to be featured in an upcoming issue of the magazine. The email asked for several photos/headshots as well as the story behind how I lost my job. I was also asked to explain what I’ve been doing since my layoff and what my future goals are.
I was emailed by Mimi herself about a week later congratulating me and asking me to meet for a photo shoot. The article is written by me as well, it is actually taken directly from my original email to the editor. The magazine plans to feature a new girl each issue as their “Unemployed Heartbreaker” and promote that girl’s interests and goals for the future. I think that was one of the best parts of the feature….that they were not just interested in what you were doing before or that you’re jobless….but what you WANT to be doing. For example, I think the girl in the next issue decided after she got laid off that she really wants to be a singer and record an album.
I’m not sure when the next issue of the magazine appears online. The issue I’m featured in is Issue #12.
I agree with you…..I am always so interested to know how people get press and publicity for their clothing lines. It’s very inspiring to the rest of us!
take care and talk to you soon! =)
- nancy
- Read last weeks press story: Chelsea Erhart Shares, No Rules, Fashion Editorial