From the category archives:

Indie Designer Spotlight

trish

GenArt Shop NYC Event

by trish on May 19, 2009

GenArt Emerging Fashion Event NYC

Wednesday, June 3

7W
7 West 34th Street, 11th Floor
(between 5th and 6th Ave)

5:00pm – 6:00pm
VIP Preview

6:00pm – 10:00pm
Main Event

VIP Tickets:
Executive and Co-Producer Level Members: Two complimentary tickets
Other Members: $30/Ticket
Non Members: $40/Ticket

General Admission:
Members: 2 complimentary tickets
Non-Members: $15/Ticket

Gen Art invites you to the shopping event of the season! Shop reduced merchandise directly from designers featured in Gen Art runway shows as well as New York’s top emerging lines including Qi Cashmere, Whistle & Flute, Falls, DANNIJO, Bijules, Thea Grant, DRU New York and over 50 more. All while enjoying complimentary massages, beauty treatments and cocktails.

VIP ticketholders get first picks of designer merchandise and will take home a SHOP NYC fashion and beauty gift bags. There are a limited number of VIP tickets available, so reserve yours before they sell out!

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Aren’t you curious about how independent designers are getting press? Here designer Nancy Wells shares with us her experience of how she landed in a photo shoot for Plaztik Mag. To see the photos and read the interview click “Unemployed Heartbreakers.”

Nancy Wells Fashion Plastik Mag

Nancy Wells Fashion Plastik Mag

Trish: How did you get this press? Was it a connection to someone or did someone stumble upon your work somewhere and seek you out?

I think the more we share all of this info the better. We all benefit from hearing each others stories.

Nancy: This opportunity came through a friend of mine.  My friend Agatha is the PR Director of Betsey Johnson. She is friends with Mimi, who is the editor of Plaztik Mag.  Agatha forwarded me an email she had received from Mimi, which was a contest to find an “Unemployed Heartbreaker” to be featured in an upcoming issue of the magazine. The email asked for several photos/headshots as well as the story behind how I lost my job.  I was also asked to explain what I’ve been doing since my layoff and what my future goals are.

I was emailed by Mimi herself about a week later congratulating me and asking me to meet for a photo shoot.  The article is written by me as well, it is actually taken directly from my original email to the editor. The magazine plans to feature a new girl each issue as their “Unemployed Heartbreaker” and promote that girl’s interests and goals for the future. I think that was one of the best parts of the feature….that they were not just interested in what you were doing before or that you’re jobless….but what you WANT to be doing.  For example, I think the girl in the next issue decided after she got laid off that she really wants to be a singer and record an album.

I’m not sure when the next issue of the magazine appears online. The issue I’m featured in is Issue #12.

I agree with you…..I am always so interested to know how people get press and publicity for their clothing lines. It’s very inspiring to the rest of us!

take care and talk to you soon! =)
- nancy

- Read last weeks press story: Chelsea Erhart Shares, No Rules, Fashion Editorial

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Anna originally shared this with us and all her fans on facebook. We wanted to congratulate her and share another great independent fashion story with all of our community. Anna sells some of her pieces on Smashing Darling.

The program is part of the Mayor’s Fashion Initiative and it provides 6 emerging Chicago-based designers with an office space including computers and software; a workshop room with sample production space and a resource section; a showroom; a core curriculum of workshops and seminars; and mentoring from industry professionals to launch their careers in fashion.

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We wanted to share with the community the fashion spread that indie fashion designer Chelsea Erhart shared with us. We think is so great to see indies getting great press.

No Rules Fashion Editorial

See the whole editorial here.

So when Chelsea contacted us to share this photo shoot, we thought why not ask her a bit about how it all came to be.

Trish: How did you get this press? Was it a connection to someone or did someone stumble upon your work somewhere and seek you out?

Chelsea: These are great questions Trish, this spread has a pretty good story behind it!

Last summer I volunteered to work with the Portland Police Activity League as they were offering a fashion design camp. Rebecca Goldshmit was interning with UltraPDX.com, a blog about Portland culture, decided to do a photo shoot with the girls enrolled in the camp and to promote the camp. As I was volunteering to teach the girls, it only made sense to put some of my work into the shoot. You can see the spread here (http://www.ultrapdx.com/zero/2008/06/22/fine-day/).

A few months later, Rebecca decided to do another shoot with Minh Tran and contacted me to use my clothes again. Its pretty funny, they took these photos 10 months ago, and I didn’t see them until they were posted on the Ultra page last week!

Minh Tran and I have worked on a few projects together, he shot the spring collection that is up on Smashing right now. His website is http://www.minhternet.com/ and he is a fantastic person!

Let me know if you have any questions.
Thanks Trish!
Chelsea

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We love being able to post videos of our designers. We think video is a great way for designers to build their personal brands by letting people get a glimps into their lives, studios, philosophy, inspiration and what it is like to do a fashion show.

The Basement Presents, Indie fashion designer Anna Hovet collection

Friday, April 17, 2009
7:00pm – 10:00pm
The Crocodile
1450 N Milwaukee Ave
Chicago, IL

You are also invited to see a collection by Anna Hovet inspired by artwork addressing of domestic violence. With the intention to raise community awareness of domestic violence, Anna designed this collection as art on the body rather than commercial garments.

Anna has extended this collection into ready-to-wear with her “Speak Out Hoodies”, which will be available for purchase at the show. A portion of the proceeds from them go to the Chicago Foundation for Women or any other domestic violence advocacy program of the buyers choice.

There will also be information on how to donate to the Chicago Foundation for Women and how to sign up for their annual 5K Race For A Safe State. Proceeds from Race for a Safe State will go to support Chicago Foundation for Women’s mission to provide women and girls with the opportunity to live in safe, just and healthy communities. For more information on Chicago Foundation for Women, visit www.cfw.org.

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trish

Sharing some link love

by trish on March 25, 2009

We thought today would be a good day to share some links with you to other blogs that have blogged about many of the designers here at Smashing Darling. It is always so good to read what others have to say. Click on the links we are posting here today, these are fun blogs that you may want to add to your morning hot beverage routine.

Kingdom of Style a blog from the UK wrote, Weird and Wonderful Tulle, a post about Papusza Couture.

Broke & Beautiful has a category of posts she calls Eye Candy & indie Genius, this week she wrote about Gina Michelle. Previous weeks have included Laura Dawson, Black Heart Bunny, M641, and Erika Hendrix. We know her on twitter as @MissElle, look her up and say hi.

Get Palmed, written by Sara from Helsinki Finland, beautifully describes Zsega’s colection.

Pr Couture recently wrote, Show Me The Pretty: Fashion PR with Madras 641. It is a good read and full of great PR tips for indie fashion designers. You can also find @pr_couture on twitter.

Clothes Coach, Kristen Ezell wrote Kaytee Papusza @ Williamsburg Fashion Weekend. We met Kristen at Digital Moda and then again later in the week at Kaytee’s fashion show.

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Darling designer Stacie May will be showing this year at the Downtown Escondido Fashion Show. So if you are in the area of Escondido, CA, you will want to stop by. She is a part of the whole week of fashion events the Downtown Escondido Business Assc. has planned. The show is Thurs. April, 9th & tickets are $22 in advance and can be purchased here. If you can’t make the show Stacie’s beautiful clothing is always available in her online boutique. Some items you might see at the show:

Stacie May 1
Scarf tie top

Stacie May 2
Flounced Pencil Skirt

Stacie May 3
Lauren May dress

We wish we could be all places at all times! We would love to be there to see her beautiful creations come down the runway. Maybe if there is video we can get her to upload it to her boutique so we can all see it. If you are going and would like to guest post about it please contact us!

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trish

Krelwear to go

by trish on March 16, 2009

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We wanted to share some awesome pictures  for Karelle Levy (KRELwear)of her Krelwear-To-Go, an ongoing project offering quickie couture services for women, men, kids and pets. Modarling and myself, got to see Karelle in action at Expose in Bryant Park. Modarling actually participated and had a beautiful red tunic draped and designed on her. An assistant is always on hand at these events sewing all of the in the moment creations, hence the name Krel-To-Go. Fashion in realtime…who knew it could be so fun, and so great.

Krel to gokrel to go

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[The following is a guest post by Angie Jones, a freelance fashion writer]

A freezing night and a walk down a desolate, trash-strewn backstreet led to the fourth annual Williamsburg Fashion Weekend (WFW), held last Friday and Saturday.  Eight local designers showed off their latest collections in a drafty warehouse space called Glasslands Gallery in Williamsburg, Brooklyn.

Unlike its orthodox great grandmother Mercedes-Benz Fashion Week, WFW takes pride in promoting edgy designs by untraditional emerging artists.  And if it holds true to its claim as the bridge by which “Art and Fashion Meet,” then featured designer Kaytee of PapuszaCouture is the black cat who calls this bridge home.

Kaytee holds West Coast roots and is a fresh addition to the Brooklyn scene.  Her line is made up of unique designs which are handmade, one-of-a-kind compositions.  She regards their creation as an outlet for her admiration of the other worldly, outlandish and somewhat morbid.  Her Friday night exhibition offered a fleeting glimpse into her world.

A juxtaposition of delicate baroque charm and 1980’s Goth were prevalent as PapuszaCouture’s new collection, “Origami Pink,” was modeled by an alluring assemblage of femme fatales.  An array of eye catching dresses, gowns and separates where presented in strategic, billowy layers of satin and silk.  Some were accompanied by corsets and fishnets; others swelled with feathers or were affixed with faux taxidermy.  Each model put on an elaborate performance, evoking eerie pleasure and capturing the essence of the designer.  A mythological nymph, a bird in heat and a wind-up doll were just a few of the characters revealed through expressive choreography.  You’d be surprised at how feminine one can look while tonguing a skull.  And the unforgettable grand finale was a passionate waltz with a skeleton – while on stilts!

“The little girl from Seattle has made her mark,” declared organizer Arthur Arbit following the show.  The black cat beneath the bridge let out a fierce meow as she sat among her dead birdies, of which were not slain but, rather, came to rest in her domain.

- Angie Jones

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Jeff Truelove – photography

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Jeff Truelove – photography

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Jeff Truelove – photography

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Natalie Jade Ray Photography

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Natalie Jade Ray Photography

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A short video can go a long way on the internet. Here Erika Viereck, of Black Heart Bunny tells us a bit about herself and her collection. We love this and hope to see more indie designers introducing themselves to the world this way.

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We would love the opportunity to help get the word out about your video too. If you are an indie/emerging designer and have a video Contact us! info@smashingdarling.com

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