From the category archives:

Interviews

If you have been paying attention at all lately you are sure to have seen a Project Runway casting call roll before your eyes, even here. The other day we started to see some excitement building around casting for Bravo’s: The Fashion Show. Being the questioning darlings we are, we thought we would reach out to a few of our designers who were on the show to see what their experience was. It’s hard enough being out there on your own as an independent designer, without taking time off to be on TV. A few nagging questions keep us awake at night hoping designers are asking themselves before they commit to one of these shows. Can you afford to take time off -uncompensated- from your brand to try and get on and be on one of these shows? Will an experience like this push you to the next level and help you get more sales? What are you expecting from the experience? If the answer to the last question is exposure, is it the right kind of exposure to help your company and label grow? Weigh your answers carefully, and make the best decision for yourself.

Laura Dawson and Kristin Hassan who have boutiques with us here at Smashing Darling were on the the first season of The Fashion Show, and below they tell us all about it (within reason, there are strict contracts prohibiting participants from spilling the beans). If you have tried out for or been on one of the fashion reality shows, please leave us a comment or email us if you would like to share that experience with the world.

Darlings: What was it like, and would you do it again?
LD: It was the single worst business decision I have ever made in my life, and personally harrowing. What the show was going to be like was misrepresented to me from start to finish. No, I would not do it again.

KH: It’s was everything expected – exhausting, an emotional rollercoaster, etc.  Filming lasted all day and night.  You’re completely cut off from the world you used to know.  They build you a new world and that is your ‘reality’.  It’s truly unlike anything I’ve ever experienced – no amount of skill, talent, or (contrary to popular belief) mass hours of watching reality shows could have prepared me for what I walked into.

Knowing what I know now, I would never do something like it again.  I entered the show wanting another outlet to expose my talent as a designer and gain recognition for my brand.  Everyone is entitled to make a few wrong turns in their lifetime – and for me, this ended up being the wrong way to reach my goals.

I received a lot of slack that I just couldn’t handle it… that I’m a brat for taking this opportunity away from someone else who would have stuck it out for the entire show.  I went through all of the auditions and interviews and earned the opportunity to be a part of this show, just like all the other contestants.  I was cast because I was a young and talented designer who would look cute on TV.  But my priorities are my health, my family, and my business – I had no idea I was entering an environment in which those things would be compromised.  It was my opportunity and I did with it what I had to do.

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Laura Dawson, Tulip Skirt, $50

Darlings: What did you get out of it, has it helped your label at all?
LD: I got a few people (2) asking for an autograph. And a few people recognizing me (about 3). There was some increased web traffic, but none of it resulted in sales. It did absolutely nothing to help with store buyers wanting the line. There was some press coverage, but not necessarily always in the outlets that reached the right readers for my collection. I already had press coverage before I did this show – in better publications, with better writers, that was more on-topic to fashion, and that was normal, not twisted, factual and that was in a good light for my brand.

KH: As you may know from watching, I made a very vague exit the 2nd episode… so I didn’t get a whole lot of experience from the other designers, hosts, or guest judges.  For contractual reasons I can’t say much, but I can say this:  The most important thing I got out of the experience was that I learned an extra something about myself.  I feel like I was tested – everyone likes to think that they will stand up for their morals and their rights when push comes to shove, but that’s not always the case.  Fortunately for me, I passed the test, and my family and I are proud of my decision to exit.

As for help towards my label – ‘The Fashion Show’ has had no significance to the growth of my brand.  Maybe it’s a result of my short time on the show, maybe it’s a result of the shows poor ratings, maybe it’s a combination of both.  However, my company has grown in numerous ways since I filmed the show – I’m a GenArt Fresh Face designer, sales have increased, and the buzz about KH is growing in Chicago and beyond.  But I can truly say that every ounce of that is from my hard work and not that I can attach Bravo to my name.

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Kristin Hassan, Ralphie Shirtdress, $146

Darlings: What are the pros and cons of being part of a reality show?
LD: Are there pros?

KH: No comment.

Darlings: Who is it good for? …and who should avoid it like the plague?
LD: It is a good situation for someone who wants television celebrity in a mass market venue. It is good for someone who does not have much experience working in fashion, or does not have open opportunities to be involved in fashion in a sustainable way in the foreseeable future.

If a designer has an existing business with any kind of representation existing, or any kind of existing press it is not helpful and definitely not worth the personal stress which is very deliberately caused in order to get emotional responses out of the people on the show.

KH:
It’s good for people with tough skin and for those who so desperately want to be famous, they will do anything.  You also have to be able to stand missing your family, friends, technology of every kind, running your business etc. for multiple weeks on end.  I’m proud to say that I am neither – desperate or tough skinned.  Don’t get me wrong, I can be a ham on camera.  But at the end of the day, I’m a normal girl from the Midwest who is trying to run a successful clothing brand. So if you’re anything like me, you’re probably better off plugging away at your current path.

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Laura Dawson, Triangle A Frame Dress, $90


Darlings: Can you give us a little sliver of what it was like behind the scenes?  Did they edit things to make them seem more dramatic?

LD: No, I cannot talk about any specifics of what happened behind the scenes. If I do, the legal team from the production company or the network will begin a lawsuit that will be dragged out to infinity with the express intent of bankrupting me. All I can really say is that the editing is appalling and that the term “Reality Television” is an oxymoron.

KH:
Contractually, we aren’t allowed to discuss behind the scenes info – if it didn’t air in an episode, it didn’t happen.  But this question is best answered with common sense – it was a ‘reality’ show on Bravo.  One has to speculate that footage was edited to provide the best experience for the Bravo viewer.  No one wants to see a bunch of people getting along and working nicely.  They want drama!  And when you have that many creative personalities in one room, combined with the stress of the situation,  it’s just a matter of keeping the cameras rolling until you get your desired results.

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Kristin Hassan, Vita Wrap Dress, $145

Darlings: Can you tell us and our community one thing (good only) we might not already know about Isaac Mizrahi?
LD: He likes my socks and narrow necklines. :)
KH: No comment.

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Portrait of Kaytee Papusza by Elizabeth Raab

When you design, do you have a special woman in mind? If so, who is she?

I design for the woman who is not afraid to think outside of the box and push boundaries. I like rebels and people who are not afraid of what others think. I design for the art girl, the dreamer, the rule breaker and those who are not afraid to feel.

I am a very conceptual designer. The way I view my collections is like a book, with each dress representing a different character or chapter. Read entire interview at Wearable Art Blog.

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‘Bloody Swan Dress’ Photo by Elizabeth Raab

Read our darling interview with Kaytee Papusza here. She was also featured in Above the Fray with in  a photo shoot, Alice in Wonderland.

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Mo

Darling Designer Profile: Prizy Sebastian

by Mo on February 2, 2010

It is really lovely to just bump into a Darling unexpectedly! That is how I met Prizy Sebastian while I was strolling (strolling = shopping, right?) at The Market NYC one Saturday.  It was great to chat, and I bought her Black Ruffle Tank Dress that day, now a favorite dress hanging in my closet.  A few hours later I met up with a friend who had just apparently repeated my steps, she had bought the exact same dress maybe an hour before me – love it! Last week, out with the same friend, our favorite dress came up in convo again (my mom wasn’t a fan when I wore it, mom is rarely a fan of my wardrobe choices) and she told me how Prizy made a special trip to her office to deliver the dress which had needed a few adjustments in length. Nothing like a convo with a designer for customization and great customer service! Get to know Prizy a little bit better below.

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Darlings: How did you first get involved in fashion design or the fashion world in general?

Prizy: I was always interested in fashion, since I was a little girl playing dress-up with my dolls, to middle school when I first started receiving fashion magazines. I was constantly sitting in my room sketching away. Fashion design wasn’t seriously considered as a career until college. I was studying to become an accountant, trying to keep with a major that provided a ‘secure’ job, but at the same time was always thinking about making dresses. Dreams have a way of taking over. I graduated in design, and moved to New York to work in the fashion industry. Years later, I found my high school journal from freshman year, and I’d written in there that I was going to be a designer.

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Pin-Tuck Ballerina, $395

Darlings: We love all the beautiful detailing (pleats, pin-tucks) in your designs, where do you find your inspiration?

Prizy: Inspiration can come from so many things for me, especially the fabric, a color (red is my favorite), a painting, nature, sometimes even dreams. I’ve always been very inspired by Valentino overall because the clothes have always been elegant and feminine, and they enhance the natural beauty of women. I am also inspired by couture designers such as Madame Gres, and Balenciaga (the original).  Their use of detail defined their style, but it was never overwhelming.

Details such as pleating and pin-tucking are important, not just to give interest to the garment, but also to add definition to the body. Not being a big fan of trends, I love beautifully constructed clothing, with great fit, that will last and can be considered timeless.

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Ruffle Halter Dress, $345

Darlings: What is the hardest obstacle you face as an independent designer? Where do you find the most support and resources?

Prizy: Funding is the hardest obstacle any independent designer faces. Unless you have an investor, it’s very hard to do mass production, keep wholesale prices down and keep your name out there. One has to become creative finding money, either through freelance work, small loans, etc.

Right now, a lot of my work is custom and small orders. It’s very tough, especially in this economic climate to keep being an independent designer. My family has been very supportive. Being in a creative environment, working around other designers definitely keeps me going.

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Vintage Lace Silk Top, $95

Darlings: Do you have any events/projects that you are getting ready for in the near future?

Prizy: Up to now, much of my work has leaned toward formal and cocktail wear. My newest project is to create a mini collection of dresses that are elegant with great detail, and using natural fabrics. I’m trying to stick with classic colors, such as navy and black, but want them to be more wearable, to transition from day to night.

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Bias Cut Silk Dress, $345

Darlings: What are the pros and cons of designing from your home?

Prizy: The biggest pro is that it’s home, and there’s a certain comfort and freedom in it. You can keep your own schedule, and save money on extra work space, as well commuting expenses, You also get tax deductions at the end of the year for anything that is part of your home that is also used as part of your business, including rent, utilities, etc.
The biggest con, unfortunately, is tied to the pro; it is home. You have to be very disciplined, something that I struggle with on a daily basis, to keep to a schedule, to accomplish things every day. It can also become incredibly isolating, you have to make a conscious effort to get out and socialize. Personally, I believe working from home is a perfect starting point for a business. It minimizes costs, allows you to make mistakes and learn, and really tests your determination and dedication your business. Ultimately, I would love an atelier space.

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Pleated Rocker Bolero, $65

Darlings: Tell us about something you LOVE that you want others to know about.

Prizy: I just found a pumpkin chocolate chip bread by one of the vendors at the Union Square Farmers Market on Saturdays!  It is really moist, not overly sweet and has a very unusual flavor. Definitely worth trying if you love sweet breads like myself!

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We love to think as Kaytee Papusza, independent designer behind Papusza Couture, as our very own Darling Alice! Kaytee just recently was asked to embrace that very persona in a photo shoot featuring Papusza-wear for Above the Fray magazine (check it out here).  Kaytee was one of the very first designers (awwwhhh) to open a boutique here on Smashing Darling coming up on almost three years ago, wow! We love to hear what she is up to, and since we haven’t interviewed her since 2007 -time flies when you are having fun- we thought we would take a moment and get all the knitty gritty on this fantastical photo shoot. Enjoy!

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Darlings: How did this shoot come to be? Where did it take place and how did you pull it all together?
Kaytee: Mikey Pozarik, the fantastic photographer who did the shoot, contacted me about the project and doing a feature in Above the Fray. I was immediately really excited about the project because I love Lewis Carroll’s Alice as well as Through the Looking Glass.  I had wanted to do a shoot involving the story for years, it was easy to be inspired!

The shoot took place in the East Village in early October. The whole team was awesome: gorgeous, amazing photography, really fantastic, creative hair and makeup, and very good models. I have to give a huge shout out to the models since the day of the shoot it was freezing. The girls were all in dresses, corsets, and bodices without sleeves. Even though you can’t tell based on how fantastic they all look in the photos, there was shivering, and even some talk about numb fingers at a couple of points. They toughed it out though, and did a really great job getting into character. So kudos to the whole team!

I built a lot of the props for the shoot, which was super fun. I enjoyed bringing special touches from the original story into the set. The birdcage was one I found out by the dumpsters near my loft. I took it home, cleaned it, bent it up with wire pliers, painted it, and then covered it in ribbons and feathers. The eyeballs where the final touch. I liked the idea of making a birdcage with a face. I also made a “DRINK ME” bottle, and a huge heart shopped clock. I liked bringing in these elements of time, size and surrealism from the original story.

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Darlings: LOVE those tights and all the accessories, give us the scoop on those!

Kaytee: YES! Lot’s of great contributors in regards to accessories. The blue feather millinery was from millinery designer Tessa Morehouse (www.VelvetAntlerNYC.com). The crochet collar was from miss Siri (www.SiriusLux.com) and the big feather earrings came from Roxy and Nicki at Mayapple designs (a duo based out of Arkansas and Seattle). I am really lucky all these fantastic ladies were kind enough to loan their pieces for the shoot. The looks would not be complete without them!

The tights and gloves were hand-dyed by me. I have been working on hand-dyed legwear for awhile, and have a lot of it to accompany my Oceania Etherea collection. The gloves are a new thing I am doing for winter. Some of them have little buttons and embellishments, some are fingerless and some have fun fringe. With both tights and gloves the primary intention is to focus on the dye and how it stains the fabric. I like creating wave like patterns with the dye, and leaving some of the pieces looking slightly discolored, as if they are antique items that have been sun spotted, and dimmed over time. These will soon be for sale on Smashing Darling. I am calling them Papusza Limbs.

For this shoot, fantastic stylist and accessories designer Rachel Singer helped me pull all the final looks together.

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Darlings:Do you have an alter ego? If so what advice does it give you? OR What does it tell you to do that you haven’t done yet?
Kaytee: My alter ego is my mother voice, the one which nurtures me, and reminds me it is important to take care of myself. In being an individual who is highly driven by my creativity it is easy for me to get carried away in the chaos of my thoughts, and daily life. Living in New York I feel I encounter chaos everytime I walk onto the street. It is easy to forget the calm. In order to create in a way that is healthy and functional it is very important for me balance out the chaos with the calm.

The advice I get from this alter ego is to take time to relax. To drink tea and smell flowers. To make curried vegetables, and read a good book. To take a hot bath, and look at the shapes the clouds make in the sky. To leave the city every once and awhile and let the beauty of nature renew my spirit. It also tells me that when I decide to leave New York I need to use the resources of nature to create beautiful things for Papusza-ful girls to wear. The ideas behind these creations have been culminating in my brain for awhile now. I look forward to sharing them with the world once I have made them.

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Darlings: If your studio walls could talk what would they say?
Kaytee: “SHE’S INSANE!!!!” Haha! Seriously, there probably would be some talk like that, if the walls could speak. When I get into my creative head space it really takes over, and I do things that might not make sense to people looking in from the outside. I am known to talk to my garments when I am making them. I usually give personas to the pieces I make. Swan dive dress. Neapolitan cupcake gown. Seagull wing bustle.

The walls would also probably be able to quote you a world of Bjork lyrics. They might call me a mad scientist for the hours of spattering dye over garments, burning hems, and hand stitching taxidermy like a lunatic. They would have lot’s of stories to tell about the depths of the night, I am nocturnally creative, and feel that I bond the most with my work at the silent hours of dawn, after working on a piece for 12 hours straight. These walls would have some stories…

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Darlings: Are there any misconceptions about what you do that you want to clarify?
Kaytee: People are often freaked out by the use of animal products in my work. I love fur, taxidermy, bones and leather. I find it odd that people are so creeped out by this. I have even had people confront me with animal rights issues in regards to my use of certain materials. I guess it makes sense that some people would respond this way though, being that I have no disclaimer anywhere stating where I get these materials, or why I use them.

To clarify, all the fur I use is reclaimed. I find it when I am thrifting, from vintage garments. I cut it up work it into my pieces, because I love the texture. I think this is okay, because nothing is being killed for my benefit. In regards to the bird parts or bones I use, they are things I find already dead in nature. I collect their remaining parts, treat and clean them. I like using these elements of nature because they are very special to me. I find the use of birds especially to be very spiritual, and I love all the details in their wings and little bones.

In a lot of regards I think of what I do as being very green. I am taking things from nature which are already decomposing, and using them to create something beautiful. From an anthropological point of view people in tribal communities have been doing this for thousands and thousands of years. It is their way of celebrating the earth and giving back. I view my work the same way.

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Darlings: What is your absolute favorite moment(s) in your studio … the thing that you won’t let yourself do until some of the drudgery is done, the thing that is the prize at the end of it all?

Kaytee: After putting hours into a piece and working all night I like to sit back and absorb. It feels really good to loose myself in the moment of creating, to lose all sense of time and reality, and become one with what I am making. Sometimes I go into this zone for twelve hours straight. When I come out of it I like being able to sit back, relax, have a cup of tea or a glass of wine, and admire my work. I know that might sound narcissistic, but it is like feeding off the fruits of my labor. The ability to create with my hands is what drives me.

Ultimately, this is what makes putting shows on worthwhile too. That moment, after having spent hundreds and hundreds of hours culminating and constructing a collection, when I am able to sit back, and watch it walk down the runway, see the faces of the people that absorb it… that is what I live for. I like watching my art come to life. It is like having children and watching them grow up and go out into the world. My couture pieces are my babies. I wouldn’t have it any other way.

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Mo

Lessons from a Tailor

by Mo on October 6, 2009

I love this video. My great grandmother came from Italy to the U.S. and made her living as  a seamstress in Hartford, CT, in a high-end ladies boutique. Ever since I met TrishDarling I have always loved to sit in her design studio and gaze at all the lovely fabric, excited to see what lovely garment she would whip up. I like to imagine that I met Trish, so I could experience, and be reminded of, what life was like in the studio my great-gram, Ernestina, went to everyday. Lots of hard work, full of inspiration, and full of community. I hope this video inspires you to go meet a local designer; maybe he or she can design you a piece that is completely unique and completely an original, just – for – you. cheers ~ MoDarling

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Feeling like a little Fall getaway? Grab some tickets here for Philadelphia Fashion Week 2009 coming right up October 8th-10th. This three-day celebration of fashion, food and drink, and arts and culture is a great way to get to know what Philly is all about. A sneak peek at some of the designers involved are below, including Darling Brooklyn Royalty. Many thanks to Charlie Smith, Production Director, for taking a few moments to answer some Darling questions about the vision of  this event in it’s first year.

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Darlings: This is the first year Philadelphia presents a Fashion Week, how did it come to be?
Charlie Smith: Michael Anderer, Kristie Bergey and I began working on Philadelphia Fashion Week one year ago. We saw a wonderful opportunity to provide a forum to bring fashion and art to Philadelphia in a capacity that it has never been seen. Additionally, we saw a chance to give back to our own community by supporting the retail, supporting the fashion, supporting the schools and the green initiative of the City of Philadelphia.

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GAR-DE

Darlings: Support for local designers and Fashion Week festivities are popping up all over, and each seems unique to it’s own community. How does Philadelphia Fashion Week represent the unique characteristics of your community?
CS: As I said, we have built our event around Philadelphia. We never wanted to just import another city’s fashion week and we knew that if we did it would never succeed. We constructed Philadelphia Fashion Week around the city that it will represent. We recognized that we wanted to showcase fashion that is relevant to Philadelphia, therefore we are showing designers who are either from Philadelphia or who are sold in a Philadelphia boutique. From the get-go we knew that we wanted to support our schools as they are the future of fashion. Furthermore we recognize and support Mayor Nutter’s ambition of making Philadelphia the greenest city by 2015 and decided to show our support by doing our part.

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Marina Makaron Moscow

Darlings: Do you think the independent fashion industry is growing in Philly? Do you see public awareness of the industry growing?
CS: Philadelphia already has a rich history in fashion. From production to retail we are a city of firsts. It is my hope that Philadelphia Fashion Week will highlight the business that is already here in Philadelphia and will inspire new business by piquing the interest among buyers, designers and the consumer. Already we are seeing designers move their lines and production to our city from elsewhere because Philadelphia is an affordable city to have a business with a big city lifestyle.

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S. LOVE

Darlings: There is so much to think about when planning a fashion show, what is the most important thing you have learned that you can share with us.
CS: Communication. Well, communication, trust, scheduling, to-do lists… the list goes on. This has been a tremendous learning experience. Philadelphia Fashion Week is already the largest professional fashion event ever in Philadelphia and we are in our first year. We would never have been able to pull off such a production if we did not communicate with each other, trust that we can all take care of our responsibilities, and, above all, love what we were doing in the process.

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Commonwealth Proper

Darlings: We love that student work will also come down the runway at PFW. Tell us about that and the Student Design Award.
CS: Macy’s is one of the most involved sponsors of Philadelphia Fashion Week. With the myMacy’s initiative that its corporate office is starting to individualize the store to the neighborhoods that they are in, Macy’s saw a wonderful opportunity to support this Philadelphia Fashion Week from the ground up. Three schools, (Moore College of Art & Design, Art Institute of Philadelphia, and Philadelphia University) have collected the best works of their students to send down the runway. With a maximum number of outfits of 35 looks, each schools will be judged on creativity, production of show, execution, marketability and overall cohesiveness of the show. The winning schools will have the opportunity to stage an encore runway show in Macy’s Center City store and to display their work in a Macy’s store window.

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Brooklyn Royalty

Darlings: Is Philadelphia Fashion Week only for local designers? How can a fashion designer get invited to show as part of your event?
CS: Philadelphia Fashion Week is not only for local designers, we have local, national and international designers showing in this year’s event. Our only stipulation is that the designer must either be from Philadelphia, or be carried in a Philadelphia boutique to show in Philadelphia Fashion Week. We have made the process of getting involved very easy, just visit our website at www.philadelphiafashionweek.org and contact us from there.

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In ten days Fashion’s Night Out will kick off the usual NYC Fashion Week spectacular. If you had to choose between New York and Iceland, where would you go?  Well, in a mere two days Iceland kicks off something a bit more unique – way up north, in the land of lava and ice. To help you sort out the differences between the two events we asked Andrew Lockhart, Director of Iceland Fashion Week, to help us out.  See what he has to say below, along with some images of a few of the designers showing in Iceland including Darling Krelwear and Darling PapuszaCouture. Not to worry, more from Iceland Fashion Week coming soon!

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Darlings: When and how did Iceland Fashion Week begin?
Andrew: Iceland Fashion Week began in 1999 as the Midnight Sun Fashion Festival. Held during the summer months under Iceland’s famous Midnight Sun, Founder Kolla Aðalsteinsdóttir began the event as a way for her to showcase the talent of local Icelandic designers and also used it as a platform for her former agency, Icelandic Models. She soon realized that the festival could become a forum for up and coming designers from around the globe. By 2002 we had designers coming from as far away as Japan, Canada and the U.S.A. to participate in the shows and it has continued to grow since then. In 2006, we took a few years off after the passing of her father and son within a week of each other. Ironically, on the day that she called me earlier this year to say she was ready to jump back into the fold, I had to notify her that my mother had passed just one day before. Nevertheless, we moved on and here we are.

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Rodel LA, Brasil

Darlings: Why independent/emerging fashion?
Andrew: By choosing to feature primarily independent and emerging designers, we tap into a huge market of fashion design that is rarely exposed. There are literally hundreds, if not thousands of designers around the globe, whose collections we never see, whose names we never hear of.  Some of them are not interested in showing in any of the major fashion weeks around the globe, while others of them simply cannot afford to produce shows because of the costs that go along with having a show in, for example, London, Paris or New York. Why should a fashion week only be accessible to those that can afford to produce a million dollar spectacle? If we can inspire a young designer who is about to give up because he or she feels like they will never be able to afford a fashion show, then we are happy to do so. I also think that emerging and independent designers are more willing to take risks, to stretch the envelope, to think outside of the box, and we encourage them to do so.

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Agape Mdumulla, UK

Darlings: Why Iceland?
Andrew: Iceland offers us a very unique opportunity that I do not think can be replicated anywhere else. Each year Kolla chooses an incredible location somewhere within the topography of her native country. She has an uncanny ability to use the nature of Iceland as a backdrop for the shows that leave all who attend inspired. Volcanoes, glaciers, the oldest parliament in the world, even an electric plant have all been incorporated into shows each year and this year will be no different. With a theme of Walk on Water, the catwalk will be made of thousands of bottles of water provided by Icelandic Glacial Water and set against a backdrop of the Reykjanesbær Harbor.

Also, Icelandic fashion design is some of the most creative that I have seen. A short walk down the main street in downtown Reykjavik will find you browsing through the wares of a very talented group of Icelandic designers. The Underground Iceland show this year will be on Friday, September 04, 2009, set in the Reykjavik harbor. It will feature a group of young Icelandic designers including Eva Huld, Sigrun Heida, Krown Design and Thorunn. (Click here to check out all the IFW 09 designers).

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Anja Hynynen, Sweden

Darlings: What does IFW provide for emerging talent that differs from other shows around the world?
Andrew: Iceland Fashion Week offers designers the opportunity to show their work without having to worry about the costs of producing a fashion show. Designers can focus solely on creating their collections, leaving the production aspects of the show to a very talented team of Icelanders. We also offer these designers an opportunity to have their collections seen by representatives from major media outlets. This year we have folks from Full Frontal Fashion, Fashion Week Daily, Time Magazine, V Magazine, Vice TV, WeAr, the Darlings and others all coming to cover the shows.

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Karelle Levy, USA

Darlings: How has the economic climate affected IFW?
Andrew: There have definitely been some changes with the current economic climate. We have scaled IFW back from a full week to four days this year. Also, in past years, with the help of our title sponsor, Iceland Air, we were able to cover the travel and accommodations of the designers, press and VIPs that attended IFW. This year we were unable to do so for everyone. In addition, we had to cut back on the number of designers invited. While previous years have seen as many as 39 designers, this year we will be featuring 17 designers from abroad and 9 Icelandic ones.

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s=yz, South Korea

Darlings: Is the Icelandic community supportive and involved with IFW?
Andrew: As a whole, the Icelandic community has always been supportive of the project. Despite the global crisis and the current crisis in Iceland, there has been an outpouring of support from the Icelandic business community who are supporting Iceland Fashion Week however they can. Even the cities of Reykjavik and Reykjanesbær have lent a hand of support this year and we are thankful for this. This past weekend while out in Reykjavik, so many strangers that I met were very excited about the fact that I am here to assist with Iceland Fashion Week and they thanked me for coming here to be a part of it.
Of course, as with anything else, there are always naysayers. A very small contingent within the community feel that Iceland Fashion Week should be about Icelandic designers only. However, the door to Iceland Fashion Week is open to everyone, Icelandic or not. We choose to look past the differences that we all have between us and instead choose to focus on similarities that unify us. It is a global world that we live in and Iceland Fashion Week is no different.

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PapuszaCouture, USA

Darlings: How can a fashion designer get invited to show on the runway in Iceland?
Andrew: Right now, interested designers can send an email to info@icelandfashionweek.is. They are welcome to include a C.V., some background information and a few images from past collections. The screening process runs through mid-March, when selected designers are invited to be a part of IFW. If they accept, a minimum fee ($500 U.S.) is required to reserve their place in the coming year’s show.

Darlings: Do you have plans to take what you do for emerging fashion talent with IFW, to other countries?
Andrew: At the moment, I do not. I like what we are doing here in Iceland and would like to continue building this into something that is recognized globally as the fashion week destination for emerging talent. In order for us to do this, we need to continue to focus all of our energy on IFW. However, we welcome designers from anywhere to contact us.

Darlings: Besides IFW…Is there something you love that you want to get the word out about and share with the community?
Andrew: In the spring we will be relaunching our annual photo project Pride of Janus, also set in Iceland. 12 photographers from 12 countries, set loose for a week in Iceland, a loose theme, a car and a camera. Six months later, we’ll show the world what they saw, with an exhibition. Just. You. Wait. And. See.

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My craft is designing.
Anicca means “impermanence.”
In my eyes, Life is always in motion, which reminds me to follow my passion.
Remember to always follow your craft.

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Darlings: How did you first get involved in fashion design or the fashion world in general?
Minna: I became involved in the fashion world when I was 19 years old. I switched my major from Advertising to Textiles and Apparel at UT Austin. I took it a step further by pursuing fashion in Paris and at Parsons School of Design in New York. After Paris, my entire perception of fashion changed. In Paris I was able to experience the world of couture and apprentice under some great designers.

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Darlings: Tell us about your transition from bridal to eveningwear, and what direction your latest collection is headed.
Minna: Bridal remains, however additional pieces have been added for eveningwear. For my Fall collection, the eveningwear is made of silk charmeuse, taffeta, and duchess satin. Classic silhouettes with a modern edge.

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Darlings: What is a day in the life of Minna K like?
Minna: I don’t even know how to describe it! Well, it’s busy, but great. Sometimes I’ll be sewing, making patterns, or working with sewers or pattern makers, or I’ll be sketching, sourcing fabrics, and finding inspiration. The top image shows the studio during a photo shoot of the dresses for Craft:by Anicca.

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Darlings: What inspires your designs?
Minna: For this collection, movement vs. structure. My favorite designer is Vionnet, so my bridal collection predominately has fluid fabrics, some Grecian inspired.

Darlings: Are you getting ready for any upcoming events?
Minna: Yes, because of your invite to the Nolcha/PRCouture soiree, I met Tom McAlister from Brooklyn Fashion Festival, in turn he introduced me to Oriana, the market editor for Nolcha. I am doing the evening collective at Nolcha Fashion Week on Sept. 16th.

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Darlings: What is the hardest obstacle you face as an independent designer? Where do you find the most support and resources?
Minna: Most difficult: Financing. Most support: New York. It’s just full of both support and resources.

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trish

Industry Interview: Owen Geronimo, SFFAMA

by trish on July 28, 2009

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San Francisco Fashion and Merchants Alliance

Darlings: How did you first get involved with fashion? More specifically, where does your passion come from to support emerging and independent fashion?

OG: In the late nineties I started a couture line called Firestarter2 and experienced the fashion bug as a budding fashion designer at The Orbit Shows (produced by 21CP). I met a lot of inspiring emerging designers with impeccable craftsmanship as well as a lot of entrepreneurial spirit; accolades are long overdue for them. These emerging artists need to be recognized by exposing their work both online and in public. In doing so, they can start to develop relationships with prospective buyers.

Darlings: You have so many fashion projects underway for the SF community, give us the breakdown!  When did you start planning these fashion events?

OG: I’m really excited about our first event aptly titled The Economics of Art and Design where a panel of local fashion industry insiders speak about their respected fashion repertoires. I’m also in the planning stage of Rock the Runway an annual fashion event benefiting SF Fashion and Merchants Alliance and its members. The Pajama Project is a program where unused clothing or leftover designs from various local designers will be donated to local shelters. Lastly, the huge undertaking of San Francisco Fashion Week is very exciting because the majority wanted to get involved.  We are solely relying on major sponsorships to make SFFW a reality. I feel strongly that these projects will produce valuable results for the public and the participants.

SFFAMA is the grand central of all these projects. SFFAMA is in the process of becoming a non-profit organization. Each member can build their own profile creatively and promote his/her business through SFFAMA. They have the opportunity to interact with other members or get involved with our ongoing projects. Most importantly they are open to share their knowledge and their expertise in fashion. Their involvement could also possibly translate to a operational position in the organization: board of director, group administrator, mentor, advisor, etc.

Darlings:
Do you think the independent fashion industry is growing in San Francisco? Do you see public awareness of the industry growing?

OG: Yes, it is growing steadily. I make a point to attend fashion events as much as possible to really gauge this growing minority of the fashion sector. Independent fashion is represented mostly in online media, especially in blogging. It is another extension of the medium. Public awareness is definitely catching on because of the current state of the economy. The consuming public is looking for ways to spend their money in very practical means not only locally but across the board. The emphasis of sustainability is also present and I think the public is very keen on this concept.

Darlings: How can a designer get on the runway at one of your shows or get featured at one of your events?

OG: Mail a cd-rom of their work with their mission statement, and a resume that provides their background or history of their work but it is not required. As long as the line of work is very cohesive I will try to get them booked one way or the other. It also depends on which event they are submitting for, due to the event theme or aesthetics.

Darlings: There is so much to think about when planning a fashion show, what is the most important thing you have learned that you can share with us.

OG: A well choreographed show is always the goal. Execution to attain a continuous flow is crucial within a stage show, and music is also a key element that sets the mood. Bottom line is having a professional crew, from the make up artist to the hairstylist than can implement the designer’s vision. And of course, always enjoy the moment – have fun while doing it.

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Today’s interview came to us via twitter about a week or so ago via the blogess, The Eco Diva (CherylPPnG). The messages might be short on twitter but there are lots of good tips and leads to follow.

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Anyway, we loved the interview w/Melissa and wanted to share it with the rest of the community and share some link love with The Eco Diva and her blog Planet Pink & Green. Melissa’s boutique is Mountains of the moon. Make sure to take a peek. Below, I reposted my favorite question and answer from the interview.


By Elena Lipson on July 13th, 2009

the eco diva interview with eco fashionista melissa baswell

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EcoDiva: What’s the best green advice you ever received, and who gave it to you?

MB: If your best friend lent you a really beautiful dress to wear to a special event, you would make sure to return the dress in the same (or better) condition as it was in when you borrowed it. In the same way, you’re borrowing the earth, and it is your responsibility to treat it with the same respect as you would that dress. That came from my mom, when I was a little girl, and I shared it with many a littering neighborhood friend over the years!

Makes you want to read the rest doesn’t it? Click Here.

You can follow Melissa on Twitter – MotM_EcoFashion

To find us on Twitter – smashingdarling

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