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Mo

Welcome to # 39: Shop Independent Fashion, Earn Rewards

by Mo on May 13, 2010

What’s Going On
Attention Smashing supporters! If you need to track down TrishDarling, you can find her right at Darling Headquarters (so official), a.k.a FROCK in Chester, CT. Don’t expect to be greeted by a receptionist, but likely the buzz of laptops and sewing machines. You are guaranteed big smiles, lots of laughter, and the beautiful creations of Mergirl and Whosiepie. Congratulations girlies!

Please tell us (email or comment) about your favorite place to shop independent fashion in the brick and mortar world. If we were coming to your town, where would you send us?

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Gwen Beloti Collection, $215

We-Blog
In case you are too busy to check out the Darling Blog every now and again, here are a few things we don’t want you to miss! If the topic strikes a chord with you, please leave a comment, we would love to hear what you think. Also, if there is something you would like to see more of in the blog — tell us about that too!

Two Darling designers tell us all about their reality tv experience on Bravo’s, The Fashion Show. Read: Reality TV + Independent Designers: Game, Set, Match?

Where do your clothes come from?

While you are thinking about it…head over to Green Grechen too:

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Joann Berman, $175

New Feature Love

Frequent Shopper Program
It doesn’t get much better than this. When you shop independent designers at Smashing Darling, you earn credit. The more you spend, the greater your credit! Read all about the Frequent Shopper Card.

Recently Viewed
Of course we want to help you remember your favorites. As you shop on Smashing Darling, the site will keep a list of your recently viewed items – and you don’t even need to be logged in, fabulous!

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Smashing Kudos and tidbits
Good things here, there and everywhere! Watch this video and imagine you went to La Jolla for a fashion film festy… read about Darling Papusza Couture showing a collection and moving on… Brooklyn Royalty (Brooklyn) and 5733 (Oakland, CA) open storefronts…take a moment and vote for nonprofit MNFashion, we dig their model to support indie in their community…and if you are on Flickr, come show us your Smashing Darling!

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Mo

Welcome to #27: Indie Inspiration

by Mo on May 14, 2009

What’s Going On
Good things are going on! The rain has finally stopped in New England leaving us with beautiful leaves of green…we hope that gives you a little extra spring in your step. Throw on your favorite dress and go find some inspiration – we did! Stroll around your neighborhood, maybe you will find a new designer tucked away, creating, and eager to tell you their story….OR just click around the site, plenty of inspiration to be found here.
Do you know our story? Trishdarling was happy to tell it recently in an interview on the fashion business network Nolcha.com. Check it out here.
What’s New

A new season of Project Runway is coming soon and recruiters have been contacting Darlings through Smashing Darling -fabulous. We’ll keep you posted. Speaking of TV-land, Darling Karelle Levy (KRELwear) was just on Bravo! Read more.

Don’t miss the out on the smashing blog! Designers have been sharing some gorgeous editorials done of their designs and the stories behind them. We have been sharing video of some darlings as well, a great way to get to know the people behind the designs. Check out this video of darling Anna Hovet for a inside peek at the Chicago Fashion Incubator!

Coming Soon

Have you noticed?  We are doing a little work on the site, and some changes are already visible. Going forward if you could have any one new function with the site what would it be? What could we do to make your experience just a bit more pleasurable while perusing all your favorite indie designers? Send us a suggestion to trishandjulie@smashingdarling.com and if we choose your idea we will also send you your choice of Smashing Darling T-Shirt.
Smashing Kudos and tidbits
Well alright! Smashing Darling made the A-list by this fashionista, thanks Alexis!….Our favorite gift girl shouts out her smashing Spring favorites from the Darling world….Darlings – found by this German blogger…Splendicity falls for Stacie May…Founder of VenusZine.com, Amy Schroeder shares some shopping theory and picks her darling favorites….Fashion branding advice here says: if you are an indie label then you should hang with us.
We think YOU are Smashing!

cheers ~ the Darlings

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