by Mo on September 27, 2011
This week independent designer Gwen Beloti delivers fashion for social action into her boutique at Smashing Darling. The dress, below, was designed specifically for the Design the Dream philanthropic collaboration and is available for pre-order exclusively online here at Smashing Darling! The dress will also debut live in Gwen Beloti’s spring 2012 collection during New Jersey Fashion Week Oct 9th-13th.
Shop Gwen Beloti @ Smashing Darling
(Don’t miss her Sample Sale)
**All pre-order purchases of the dress will get an automatic 10% off the regular sale price, and will receive an additional 10% online with the following promo code: DTD12AD. In addition, regular orders will be available online and in select stores in spring 2012.
Amanda Seales is featured in an exclusive DTD piece created by Gwen Beloti, a free flowing cocktail dress with sequin trimming and checkered strap back detail. The DTD dress is now available for purchase at Smashing Darling and select boutiques in NYC. A portion of the proceeds will benefit two organizations near and dear to the creators’ hearts; Little Dresses for Africa and Adonai Partners. Both Gwen and Eboyné are passionate beyond measure about this collaboration and project. In keeping with the goal of DTD, these two women want to do their part in helping those in need. Their mission throughout the Design the Dream campaign is to bring awareness to their prospective charities. (Learn more here…)
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by Mo on July 27, 2010
Summer and Such
Mid-summer stretch Darlings! What’s happening? Getting ready for fall? Selling out at many a summer market?…all of the above? Don’t forget to send us your events (trishandjulie@smashingdarling.com) so we can help spread the word! We love seeing the number of Darling designers click higher and higher, so take a look around and help us welcome the newcomers. Who knows maybe you’ll end up doing a bit of shopping yourself!
Speaking of which, we’re curious about how much time you and your customers have to be social, and how much time you all have to shop. Please take a quick moment and let us know your thoughts.

Amanda Archer, San Francisco
New Features
We definitely think it is important to take a break to relax and regroup every now and again. Now it’s easier to let your customers know you are away. Log into your Darling account and you’ll see a new tab where you can set your vacation mode when you decide to dissappear: easy-peasy!
Ready to clear out some inventory? Now shoppers can see the dollars they will save when shopping in the Sale tab of your boutique. Both the original price and the sale price will be listed. Go re-list your sale items for the new feature to kick in!

Opportunity Knocks
Tell me something good…do something good. Donate product to this auction hosted by a darling friend, Robin Zingone. Every month the charity will change to give help and hope to those in need.
Learn, network, promote…
San Francisco: If your outreach and PR efforts need a little sprucing up Market U is for you.
NYC: Go get your Sales! on with Nolcha (this week!).
LA: The Fashion Business Inc. is looking for the next designer to showcase their collection at the Focus Tradeshow, read more.
Independence is Darling
We like to read about indie fashion goodness all around the blogosphere…but we like to see how you show off your Smashing Darling in real life — come join us in our Flickr group!
Want to show everyone your favorite new idea or sewing project? Try out BurdaStyle, TrishDarling shares a frock here. Who is TrishDarling anyway?? Read all about her over at Madison Buyer.
Happy Summer!
cheers ~ the Darlings
(tell your friends darlings!)