by trish on January 16, 2012
It’s January. The calendar just flipped to a new year. This always makes me get a little dreamy. I dream about what will be in the months to come. I dream about all the goodness to happen. I dream about where I want to be in my life. I think about the 12 months I have before me to reach my new goals and make things happen. This always seems a good time to me to have fun with my wardrobe too. I like to buy something might not wear to the office … something just for me that reminds me the whole year to keep dreaming.

Boho Chic Green Cotton Maxi by Stacie May of San Diego, CA
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Pim Like Feather Earrings by Manic Trout of Austin, TX
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Psychedelique Tri-Colored Crinoline Tutu by Papusza Couture of Brooklyn, NY
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Antoinette Zsa Zsa Bling Ring by Manic Trout of Austin, TX
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Xanadu Dress by Coral Turner of London, UK
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by trish on November 14, 2011

Avni currently designs her line in Cambridge, MA.
Born and raised in India, Avni’s designer, Avni Trivedi, spent her formative years immersed in the rich history, vibrant fashion, and beautiful art of Indian culture. From a young age, the crafts of local artisans fascinated Trivedi, who fell in love with the handmade fabrics she scouted out at artisan fairs in the villages of Gujarat. As she learned commerce from her grandfather, who headed a textile research unit, andingenuity from her mother, a successful entrepreneur in India’s fashion industry, the young Trivedi began designing clothes from local handmade fabrics as a hobby. … read more

Silk top with satin cravat
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Bamboo dress with braided belt
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Asymmetrical hand woven wool jacket
Shop Avni’s full collection online on Smashing Darling.
by Mo on September 29, 2011
by Mo on September 27, 2011
This week independent designer Gwen Beloti delivers fashion for social action into her boutique at Smashing Darling. The dress, below, was designed specifically for the Design the Dream philanthropic collaboration and is available for pre-order exclusively online here at Smashing Darling! The dress will also debut live in Gwen Beloti’s spring 2012 collection during New Jersey Fashion Week Oct 9th-13th.
Shop Gwen Beloti @ Smashing Darling
(Don’t miss her Sample Sale)
**All pre-order purchases of the dress will get an automatic 10% off the regular sale price, and will receive an additional 10% online with the following promo code: DTD12AD. In addition, regular orders will be available online and in select stores in spring 2012.
Amanda Seales is featured in an exclusive DTD piece created by Gwen Beloti, a free flowing cocktail dress with sequin trimming and checkered strap back detail. The DTD dress is now available for purchase at Smashing Darling and select boutiques in NYC. A portion of the proceeds will benefit two organizations near and dear to the creators’ hearts; Little Dresses for Africa and Adonai Partners. Both Gwen and Eboyné are passionate beyond measure about this collaboration and project. In keeping with the goal of DTD, these two women want to do their part in helping those in need. Their mission throughout the Design the Dream campaign is to bring awareness to their prospective charities. (Learn more here…)
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by Mo on September 22, 2011
by Mo on September 15, 2011
by Mo on September 6, 2011

Shop Allison Leigh Apparel on Smashing Darling
Allison has always been intrigued by fashion; starting out as an astute fondness for playing dress-up. Later, it became a source of rebellion…she didn’t want, under any circumstances, to adopt the conservative, cloned styles that were worn by her peers in the small Midwestern town in which she was raised. At age fourteen, Allison’s mother enrolled her in a sewing class, and she quickly discovered her ability to visualize an outfit, then create it with her own two hands. Never one to want to blend in with everybody else, she fell in love with the idea of being able to make and wear a garment that nobody else on the planet possessed….the ultimate in individuality and self-expression. (Keep reading…)
Glam Frock
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Swingset Dress
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Disco Doll Dress