Posts tagged as:

fashion 2.0

trish

The LookBook, Helping Fashion Connect

by trish on December 29, 2008

Perusing some of my favorite blogs this morning I found this jucy little tidbit from the PR Couture. You can listen to her podcast with LookBook co-founder Kristin Calavas over at Blog Talk Radio.

In the fashion business we can never meet enough people or make enough connections. This is another great site site helping connect and collaborate on the web.

and in the words of TheLookBook themselves:

What We Do

TheLookbook is a searchable database and directory that provides contact information for fashion brands, stylists and their clients. Through TheLookbook’s search engine, you can find brands and their PR representation, stylists’ celebrity client lists and contact information. In addition, you can find information about celebrity contracts, endorsement deals and fashion collaborations.

We are continually adding to and updating our contacts, notes and information.  TheLookbook strives to be the definitive directory for the fashion and style industries.  Our contact and contract information is edited daily and updated as soon as information becomes available, however we cannot guarantee all information.  We encourage users to update TheLookbook with relevant information or changes.  To alert the editors of changes or updates, please email editor {at} thelookbook.com or Contact Us.

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trish

How Can Being Online Improve Your Fashion Experience?

by trish on November 10, 2008

So in other words…are you turning to the internet to improve some part of your fashion experience that the traditional world isn’t fulfilling? Is it shopping, getting more information, seeing more, reading more?

Do you want to know more about designers or consumers? If so, what do you want to know about them? Do you want to hear more from designers or consumers? If so, what do you want to hear from them, their philosophy or what they had for dinner last night?

These are the questions that keep me up at night…

If you are a designer, do you try to get your product right into the hands of the consumer or are you happy trying unsuccessfully to get your product into the hands of magazines, on stars, into trade shows and onto runways? Even if you get them into and onto all of these things, if you are a smaller unbranded designer, what impact does it have for your line? Do sales improve? Do you put those mentions in your press kit? (BTW, online press kits are fabulous. They cut down on paper and expense. Send your peeps a link to download at their leisure and if needed, printed.)

Please answer these questions for me. Join the conversation. I really need and want to know. Help me understand if it is fashion you are searching for online what is IT about fashion you are searching for?

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trish

A Major Platform For Fashion Designers To Connect With Their Consumers

by trish on October 6, 2008

5. Lack of a simple online solution. While there are many sites for musicians and bands to promote themselves, from uploading music on YouTube and iTunes, to using social networks to connect with fans – there is no one major platform for fashion designers to connect with their consumers.

The last point is where I see the biggest opportunity for us, the online experts, to come up with simple digital solutions for the fashion industry crowd. I’m sure there will be many opportunities for startups in the space to monetize on the soon-to-be $28B online apparel industry.

~ Yuli Ziv

This is an excerpt from an article written by Yuli Ziv president of My It Things and posted on Girls in Tech. I think the whole article is great. The 5th point and closing sentence really struck me. I want Smashing Darling to be a major platform for fashion designers to connect with their consumers. I have been pondering all weekend…what does Smashing Darling need, to be seen as this platform? What does Smashing Darling need to do to move into this position? The platform in our technology already exists. Designers can come to create a boutique in a very short amount of time to start connecting directly to their fans and start selling right away.

I would love to hear your thoughts about:
1. What you thought about the article?

2. What does a major platform for fashion designers to connect with their consumers look like? What other features are needed?

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Mo

Designer Toolbox #5

by Mo on June 19, 2008

Community News and new darlings

Darlings, darlings everywhere! Do you know that we are 400 designers strong here in our Smashing Darling brave-new-world? New boutiques are popping up daily in our community; take a moment to surf around the site, hang out, and meet some of the new darlings in our community. If you happen to be a designer in the New York area we would love to see you at next month’s Fashion 2.0 Meet Up. Join us there and help elevate the indie voice, as well as learn more about how the social web can help you as a designer. Darlings, the fashion industry is transforming right before our eyes, and you are on the edge of it all! Be proud, and be smashing!

Love Anjia

Katie Burley, Couture Millinery

how to – SHOUT IT OUT

In order to SHOUT out the good word to the masses about indie fashion, we are curious what the word “indie” means to all of you. TrishDarling started a great dialogue in the blog – please comment and let us know your thoughts.

Seeking Designers

MyItThings.com: We would love to see a Darling designer win this amazing contest! (Let us know if you have submitted designs so we can help you rock the vote!) Submit your designs and get a chance to win your own NYC runway show, $1,500 to create your Spring 2009 fashion collection, $5,000 Grand prize and exclusive sale on MyItThings.com. Click here for more.
Seam Collective: An Evening of Fashion and Music, October ‘08. Seam Collective was created to promote female designers by providing opportunities for exposure, and resources to help women advance within the fashion industry. Click here to apply.
Milwaukee Fashion Week: Launches October 3rd. Don’t miss out Midwest designers! This show has some serious muscle behind it, and you could also win $1000 from Zappos.com to fancy up the feet of your models heading down the runway. Click here to apply.

Aelisheva

Jewelry Creations by Marie Marie

Photo Critiques, etc.

Great convos have started in the blog when it comes to photo tips. Praise and new perspectives for how to make your product shots the best they can be; every Monday that is what you can find. BUT, only if you email JulieDarling and volunteer your store. Don’t be scared, she promises to only play nice – that is the only Darling rule! Head over to the archive and read the comments so far.

Don’t forget: Version 2 is right around the corner, and it is going to knock your socks off!

Have any questions? Just let us know:
trishandjulie@smashingdarling.com

cheers ~ the Darlings
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