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Fashionably Marketing

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Fashion reality shows move into the Facebook realm and Fashionably Marketing has the story. As fashion becomes more accessible and possible to design and manufacture anywhere … small niche fashion industries are popping up in cites and towns everywhere. This is a dream for independent designers not located in or near NYC, the capitol in U.S. fashion. They no longer have to pack up and move to the city to live their dream. Kenmore recognized this and decided to have their reality fashion show take place in Chicago, shedding even more light on independent designers in the Chicago area. One of the contestants, Anna Hovet, is also a darling designer and we are so happy for her. She won the first design challenge that was more of a styling challenge to some. But not to Hovet, she rocked the design of the outfit she created without one stitch from her machine in sight. We love how sure she is in all of her answers. There is a lot to be learned by watching her. She answers with confidence that is never cocky. It is very clear she knows who she is and what her style is. Enjoy the first video below, and tune in on Thursdays for more. #VoteHovet!

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Around the Site

Every month there are new designers and new shoppers joining the site – welcome! But this month our new friend on Smashing Darling is PayPal. Not only does PayPal give customers another payment option, it also makes it easier for us to send that payment to you.
Not to fear, there are no added fees with this new addition. But if you already have a PayPal account, please make sure that the email address in your Smashing Darling account is the email you use for your PayPal account.

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It made us smile to be listed in this recent blog post by Fashionably Marketing: 17 Fashion Websites Every Fashion Industry Professional Should Know About. If you don’t have the time to check out all of the sites right now, bookmark this post and go back to it, many a resource for independent designers to be discovered. When you are done, share the post with a friend and spread the good word!

Darling Holiday Events

The holiday craze is just around the corner…if not already happening wherever you are. Multi-tasking indie designers just don’t stop! Fill us in on any holiday events coming up, the Darlings just may have some fun giveaways to add to your event. Pop us an email, comment on the blog, or add post your Darling event right on the Smashing Darling Facebook Fan Page.

Things Not to be Missed

Have you heard? A Fashion Incubator coming soon to NYC, check it out….We spotted a few darlings in The Fashion Journal that is Darlings Samoy Lenko and House of Versatile Styles, lovely!….Get to know your fellow Darlings in these great interviews: One with fiftyseven-thirtythree in Hyphen Mag and another of Kaytee Papusza in regards to her latest photo shoot. The KRELwear team will be in NYC this weekend if you are nearby for some quickie couture….and Darlings, if you have the time, do go see Coco Before Chanel and be inspired.
cheers and thanks to you all ~ the Darlings
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