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SFFAMAFW2011NEW

Oh dear… prepare for us to get all giddy on you again! We can’t help it, ’tis just too good to see independent designers on the runway across the country, and their designs for sale right here on Smashing Darling. To us it is just a beautiful thing! Darling Avni is on the left coast this week as part of the Emerging Designers evening of San Fransisco Fashion Week. Kudos to Owen Geronimo and SFFAMA for these events and all they are doing to bring their local independent fashion community together – we think you rock.

Read more:

7×7SFThis Week in Fashion: The Top 5 Events at SF Fashion Week 2011

Huffington PostSF Fashion Week 2011 Reinvents Itself

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Saree Dress

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Hand Woven Silk Jacket (and on the SF Runway last week!)

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item-85787-4d9a2372b6c59Bandhani Beach Skirt

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Hand Woven Wool Jacket

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What’s Going On
Is copyright protection the best thing for the fashion industry and/or fashion designers? Fashion as open source may be the more innovative way for the fashion industry to go. This video, originally posted on TED, is really worth the watch. Johanna Blakely shares with us how fashion is actually more creative and a more thriving industry without copyright protection.

A few other indie reads from this week:
We’d love to know what you think, leave a comment in the Darling blog or email us to share your thoughts or experience.

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Be The Editor
How about styling some of your favorite pieces with those of other Darling designers on Smashing Darling? Fun! Come play with us and be the editor for a week by doing a round of Editor’s Picks in the Darling Blog. Have a favorite blog you read that is covering designers such as your fabulous self? Send them our way darlings, we love to make new friends…
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Building Word of Mouth
You know your favorite customers who love to tell people all about you? What story do they tell about you and your clothing? Do you think you can get them to send us a story our way, about you? C’mon darlings, poke and prod them; we want to hear those stories! You know how to reach us: trishandjulie@smashingdarling.com

We are constantly amazed by the power of word-of-mouth. Be sure to add a link to your Darling boutique on your website and in your newsletters; let your customers know we have a Frequent Shopper Program…and of course be sure to let us know about any press you are getting so we can share the good word. Thanks Darlings!


Bits and Pieces
NYC and the blogosphere is all abuzz with Fashion Week right around the corner, not to mention Fashion’s Night Out. Don’t forget to let us know if you have indie events going on so we can spread the word, no matter where you are.

Also, in case you missed it that one summer day you happened to play hooky…we added vacation mode into your boutique. Just log into your Darling account and you’ll see a new tab where you can set your dates!

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Always * Darling * Forever

For more convo follow us on Twitter.

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It’s summer Darlings, and it is flying by. We hope you are making a little time for the beach! We know it’s only Monday, but aren’t you dreaming of the beach already? If you are headed out to the Hamptons this weekend, go find Darling Krelwear and get a little quickie couture. Krel for all! Check out some Polaroids of those who have had their own quickie couture whipped up below, go see more in the Krel 2Go blog (who knows you may even spot a friend in there). Read up on some news and updates in the world of Krel below, and find all the beachy details for this weekend. Enjoy the sunshine!

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Recently named Best Fashion Designer by Miami New Times, Karelle Levy launched her 2011 Swim/Resort Collection, KRELesque, to much acclaim during Miami’s Swim Week. In a series of “fashion performances” at La Fee Verte, Mokai, and  the hamam inside The Standard Spa, Miami-based burlesque performers teased audiences in KRELesque two-pieces, onesies and an assortment of cover-ups, all executed in a pastel and jewel tone palette with subtle sparkles and frills. Press coverage includes NBC Miami, Huffington Post, and Miami New Times- links below. Be the first to have a piece!  The KRELesque Collection will be available at KRELboutique in Wynwood, along with KREL’s  glow-in-the-dark and uv-reactive DiscGlo Collection, among other couture and production lines.  KRELboutique hours are Mon-Fri, 10am – 6pm and by appointment.
Come and get it! Miami darlings, KRELboutique is open Monday – Friday, 10:00am – 6:00pm
mention this newsletter and get a 10% discount off any purchase!
KRELwear is also available for purchase on Smashing Darling!
Be our facebook friend and get invited to awesome events!

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trish

Indie fashion: Highlights Past and Present

by trish on September 15, 2008

I want to start the week off sharing some community news of what happened last week and what is coming up for this week. There is lots to share. I love all the emails I get keeping me informed about all the fabulous things going on for indie/emerging fashion designers everywhere. Keep them coming, especially if you want me to blog about it.

First of all a huge congrats to Bob Bland designer/owner of Brooklyn Royalty on the success of her fashion show Sunday, Sept. 7th. The show was held in a private loft and went off in front of a packed house. The show was featured in The Huffington Post. When you read it don’t for get to Buzz it up. You will see what I am talking about when you get there.

If you think you may have missed something during fashion week, visit Inside The Tents to catch up on the blogs, videos and pictures you may have missed during the frenzy. This blog was put together by our good friends at My It Things and Gift Girl. (tune in tomorrow Gift Girl 2.0 launches tomorrow and we have an exclusive interview w/ Jean Pratt, the brains and beauty behind this fabulous site!)

Crosby of PR Couture loved our interview w/ Yuli Ziv president of My It Things and featured it in her blog. Many thanks to her for that.

Style Expose has been following the darling blog and always has great posts to keep indie designers informed especially in the Chicago scene. Big thanks to them for referencing our blog. To see you have to click on their blog archives and click on A New World of Fashion.

Krelwear 2009 Spring/Summer Naturally Organic Collection debuted in NYC Sept 13, 14 & 15 at the Chelsea Museum 556 West 22nd Street, New York, NY. Highly regarded for its innovative knitwear KRELwear has expanded its palette to include 100% organic pima cotton dyed in natural pastel and neutral shades. KRELwear’s new collection is uncompromisingly chic. Reinterpreting its one-of-a-kind pieces, KRELwear’s striking new collection boasts sexy and versatile shapes, rooted in the company’s signature concept of “tubular” construction.  Can’t wait to see it posted on Smashing Darling! The collection moves onto LA Oct 17, 18 & 19. Keep checking back so we can tell you where.

Coming up this week is Boston Fashion Industry Expo is holding an event in Cambridge MA Sept. 18, 12-8. You can see all the details in the events section of Smashing Darling. (please feel free to add any indie fashion events you know of to this section.) Check out Boston Fashion Week to see all the events taking place from Sept. 12 – 19 in Boston. Catalina De La Torre will be one of the featured designers at the Emerging Trends 2008 event that wraps up the week in Boston.

This Friday Sept. 19th if you find yourself in NYC, the designers Karen and Annie Lin of AIRA will be showing their new collection at Coclico 275 Mott St.Bonus, there will be 10 % off Fall 2008 collection. More details here.

Portland Fashion Week (Oct. 8 – 12 ) tickets are on sale already and if you get them early they are 15 % off.

For more information about other shows or to add your indie fashion event to our website go Events.

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