by Mo on February 12, 2009
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What’s Going On
Maybe Fall fashion is hitting NYC this week, but the rest of us are ready to shop for, and welcome, Spring! The hopeful colors of spring are popping up all around Smashing Darling as designers load up their boutiques with new inspiration. Mainstream fashion may be planning for 2010, but around these darling pages you can find one-of-a-kind clothing and accessories hot off the pattern table last week. We think that rocks. We hope you do too. Online or off, we think this Wall Street Journal article states it best:
…The clothes are exclusive, and the designers often offer alterations and special orders — as well as the pleasure of personal interaction with them.
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Erika Hendrix, check out Spring
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It Designer Limited Edition
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What’s New
You heard it first here! First ever crowd-sourced fashion collection to be sold exclusively through Smashing Darling. We have Smashed Up with My It Things, a leading publisher of user-generated fashion content, to bring you the exclusive Pre-Sale of the ‘It Designer’ contest winner Wakana Koike’s Spring/Summer 2009 collection.
Go check it out and be among the first to order these playful, yet sophisticated limited edition pieces for Spring/Summer 09. All fabrics were custom made by the Japanese ink-jet factory, Seiren, and were inspired by themes of ocean and sailing.
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Coming Soon
Coming as soon as, oh -tomorrow!- New York Fashion week craziness! The darlings will be contributing from the outskirts making sure that the indie fashion scene is well, um…seen, and the voice heard. Fashion week now extends well beyond the tents especially for indie/emerging designers, and we will be there blogging, tweeting, and facebooking as much as we possibly can. Stay tuned to the Smashing Blog as well as Inside the Tents.
The Darlings end that run with a little ‘ole birthday, that’s right – ours! In our honor pop open a little pink bubbly, if you like, on the 20th of February when we officially become toddlers – we are TWO!
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A Lil’ Lolita, by M641
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Until next time…
cheers ~ the Darlings
by Mo on November 20, 2008
Around the Site
Hey there Darlings new, and tried and true. We thought you might want to know some details about those coming to investigate our unique fashion destination. Here are some factoids for you:
- 70% of our shoppers are women between the age of 20-40.
- The average price of an item sold is $130.00, and typically it takes only 7 page views for a shopper to find what they are looking for.
- Most shoppers purchase on their first visit….Nice!
- Google organic is our #1 traffic source, with direct search for “Smashing Darling” coming in a close second. This means people are searching for emerging/independent fashion. That is truly great.
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…and one more.
Last, but certainly not least, we have a major change in the works here at Smashing Darling.
We will no longer be requiring users to create an account to buy – shop – purchase. This will make it so much easier for shoppers, and likely mean more sales for you.
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how to – Be Featured
Some products are definitely spotted quickly by shoppers visiting the site as they are featured prominently on the home page and item category landing pages. Want to get your products there? Make your boutique cutting edge in all respects: hot fashions, stunning images, strong identity, and lots of products to choose from.
Email us if you would like to be considered.
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Don’t Miss This
We were happy to recap Fashion Wars LIVE in the blog with ZooZoom online mag. Read more here, and be sure to go vote for Darling Brooklyn Royalty
while you are there.(Here’s how.)
Also it’s not too late to design an “It” holiday dress and win over at MyItThings.com. The winners dress will be carried at, Ilus, a dress rental boutique in NYC.
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Give thanks and be smashing!
cheers ~ the Darlings
by admin on August 18, 2008
We know there’s a lot of boutiques on the site these days, but it’s true that there really is something for just about anyone. Here’s 7 great finds off the site that are all under $100…who could resist any of them?
Reif – the clean modern gal
Carnaby Jumper, $90
Lara Miller – the organic sophisticated woman
Roxy Tube, $79.20
Sandmaiden – the sexy kitten
Bamboo cami and panty, $66.00
Black Heart Bunny – the fun, unique indie woman
Babydoll T-Shirt Dress, $38.00
Laura Dawson – the mysteriously cool woman who always looks downright sizzlin’
Gallerist Jacket, $85.00
Nichole Angelina Graziola – the young individual with a passion for fashion
Jasmine Sexy Halter Dress, $45.00
Brooklyn Royalty – the fiercely independent woman
Black Swirl Top, $48.00
Hope that gives you a tiny glimpse into the fantastic womens clothing designers we have on the site…feel free to go surfing for yourself. You never know what you might find. Happy Hunting!
*Don’t forget to check back in tomorrow for the next interview, it’s a great one!
Also, if anyone is interested in getting some feedback on their images in their boutique feel free to email me at julie[at]smashingdarling[dot]com.
by admin on July 7, 2008
As you hopefully know, we’ve been blogging for some time now about tips to make your photos better and engaging in critiques to help designers improve their photos. The central idea has always been to help people make their photos (and thereby make their products) look as great as they can, and to boost online sales and marketing efforts.
With the brand new site design, we’ve added a new way to show off designers who are really doing innovative things with their fashion, as well as the photography that they produce to promote it: Chic Boutiques. The Chic Boutique designation is a special brand that we’ll be adding to those boutiques that are cutting edge in all respects: hot fashions, stunning images, strong identity, and lots of products to choose from.
Chic Boutique items will be featured prominently on the home page and item category landing pages, and will include a small “CB” graphic on each photo. Shoppers will also have the opportunity to browse through all of the Chic Boutiques as a group by shopping by boutique, so we hope this will be a great way to feature the designers who we really feel are pushing the indie fashion envelope.
As always, our driving idea behind features like the Chic Boutique (as well as the new site design, and the new look of this blog) is to help promote up and coming designers, and bring to light the hottest new ideas in indie fashion. We thank you all for your support as we continue to grow and evolve.
We’d also love to continue the photo critiques. We realize that the idea of an open critique can be scary, but the ones so far haven’t been so bad, were they? So, who’s next? Suggest someone’s store to be critiqued next week (or volunteer your own) to be critiqued by emailing me at: julie[at]smashingdarling[dot]com.
We promise to always be nice and offer ideas and suggestions that we genuinely think will help take your photography (and hopefully your sales!) to the next level.
