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meet up

trish

Fashion Meet Up Recap, Big Thank You to All Who Attended

by trish on June 22, 2009

Fashion Meet Up
As everyone knows, events are made amazing by the people who attend. So a huge-smashing-thanks goes out to all who attended our PR Couture, Nolcha, and Smashing Darling fashion meet up Thursday night. We know not everyone could be there so we would like to extend that thank you to all who kept the vibe good in the universe by wishing us well and wishing they could be there. It takes a community to pull this kind of impromptu event off, so thanks of course go to our amazing sponsors who donated to the goodie bags. Extra cheers to Pamela of Market Publique for the birthday mini cupcakes (yum!), and her help behind-the-scenes.  Last, but not least, a big darling thank you goes out to all of our designers who attended. It was so great to meet the people behind the beautiful collections listed on Smashing Darling.

The fashion meet up event was to welcome Crosby Noricks, PR Couture maven, to the east coast. We thought it would be fun to meet her in person after chatting with her online through twitter for almost 2 years. We connected with Kerry of Nolcha, who provided the beautiful retail space they share with Shane and Shawn shoes, as the venue for the event.

Stay tuned in to the blog for future events; we look forward to meeting each and everyone of you. Until then, enjoy some pictures from the event, go to Guest of a Guest to see them all.

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trish

Thursday Night Smashing Fashion Meet Up

by trish on June 16, 2009

We want to thank everyone who has helped us put together a soiree in such a short time to welcome our fashion PR friend Crosby Noricks of PR Couture to NYC. If you want to join us the invite and RSVP are here.

As you know there will be 30 lovely goodie bags at the door for the first 30 guests to arrive. We so appreciate the companies that help sponsor the event and donated.

Check out some fabulous items to make these bags irresistible…

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MadGabs lip balm

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This issue of Wired Magazine

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Isabella Grace Originals Jewelry

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EDUN Gift Certificate

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Burt’s Bees Lip Gloss

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Charlotte Russe Gift Certificate

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Smashing Darling Tees

picture-18Big thank you to Kerry Bannigan at Nolcha for helping us out with the venue by opening the doors to the Nolcha Retail space.

and….

picture-91Market Publique will be there with yummy cupcakes

last but not least, Thank You

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Crosby of PR Couture for coming all this way so we could throw this little soiree.

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trish

Smashing Darling Hosts Fashion Meet up with PR Couture

by trish on June 10, 2009

Fashion Meet Up NYC

Fashion Meet Up NYC

A Fashion PR Meet Up – not to be missed.

Join us for a great networking opportunity to meet fashion industry leaders, shop and mingle.

Smashing Darling hosts a rare NYC visit by PR Couture maven, Crosby Noricks, at the Nolcha Retail space.
We look forward to collectively bringing all of our darling fans together for one night, in one room, and basking in the conversation.
Put on your most smashing, or dashing, and join all of us as we continue to put independent and emerging fashion first.

Goody bags to the first 30 arrivals, and 25% off selected Nolcha designers for the evening!
Click here to RSVP. Enter Code 412.

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trish

Web 2.0, Fashion 2.0 Meet Up, Join Us

by trish on December 17, 2008

Two days ago The Wall Street Journal featured an article, ‘The Secrets of Marketing In a Web 2.0 World‘. The authors aim to help by interviewing executives and managers in both small and large companies who are experimenting with Web 2.0 tools. If you are in the fashion industry come join us at the Fashion 2.0 Meetup where this conversation happens monthly, in person, with a fashion focus.

For Smashing Darling, in the unique niche of independent fashion, we are usually the ones in charge of marketing ourselves, no marketing team to hand this off to. Yuli Ziv, CEO, My IT Things, understood this and saw the opportunity to help. She started a group on Meet Up.com called Fashion 2.0. The mission of this group is to create a space for the early adopters in the fashion business to get together and talk about how to move fashion forward in the Web 2.0 world.

‘Online media is drastically changing the fashion industry and the way consumers interact with fashion brands. Meet the people that lead the fashion revolution online – fashion bloggers, new media publishers, entrepreneurs, industry insiders, fashion PR reps, and web savvy trendsetters.

You must be a professional within the fashion industry and have an online presence to join this group’. – Yuli Ziv

I joined the group when it first started and have met a lot of great people along the way. Part of what is so great about Web 2.0, is meeting people from all over, sharing ideas, and inviting the possibility of collaboration with others you might not have met if you didn’t join the conversation. Sharing ideas for a common goal is very powerful.

I think sometimes in fashion, there is a knee jerk reaction to hoard and protect ideas, to not share. Maybe this exists in every industry, but fashion is the only industry I have belonged to. I think that notion is outdated, personally. It is time we all, in the fashion industry, joined the conversation, started sharing, started collaborating, to be a part of and see all the amazing possibilities for the future in this industry.

Here is your chance to join a group of fashion entrepreneurs that are making things happen. What is the worse thing that could happen…you meet someone new…you realize their business would compliment yours…and new fresh doors are open to you, that you never knew existed?

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