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Newsletter

What’s Going On

Happy Spring! In NYC trees are starting to bud and that makes us want to shout hip-hip-hooray! The wonderful designers here at Smashing Darling make us want to cheer too! Last week a few darlings donated with us to support City Harvest through a great event: Social Media for Social Change. Click here for the wrap up; all together supporters made almost 50k lbs of food available to hungry New Yorkers. Check out some pictures from the event to see TrishDarling in her SMASH UP tee, as well as one of our ticket/tee winner rockin’ her SMASH UP mermaid tee – we love it!

Hooded jacket
Hooded babydoll flutter

What’s New
Designers are loading up there stores with Spring goodies just for you. Some highlights scattered around the page: new darling Audey of Chicago, (part of the Chicago Fashion Incubator!), Erhart Street Wear, shedding some layers for Spring, and don’t miss the stripes, florals, and lovely details from PINaR ERIS.

Spring FEVER brings SALES! There are great sales happening right now…but be sure to check back, they only last a limited time and new ones sneak up all the time.

Spring is a great time for trunk sales too! Keep an eye on the smashing blog for those.

Cute & cozy high waister indie fashion
Cute & cozy high waister

Talk to us

If you were standing right next to us at a party, what would you say? Whatever it is we want to hear it! It would be great to personally meet each and everyone of you in our community. In the meantime, there are loads of ways to connect with us. You know the usual suspects:

our blog, Facebook, Twitter, Flickr, you can always find us in those spots.

We would love to know what you think about Smashing Darling and the community we all create together. Are there things you would change? What would you definitely NOT change? We always welcome feedback from you, so don’t ever hesitate to share it. Email us: trishandjulie@smashingdarling.com.

Chartreuse & with pockets - thank you! indie fashion
Chartreuse & with pockets – thank you!

Smashing Kudos and tidbits

Ahhhh so wonderful to read a little darling love from across the pond. First stop the UK, check out a fave blog Kingdom of Style and read up on their PapuszaCouture thoughts in Weird and Wonderful Tullenext stop Helsinki, for some praise of darling ZsegaA big thank you! goes to the fabulous @misselle (if you are on Twitter) of Broke and Beautiful, she is always shouting out darlings, like this post about Gina Michele

Lovely upcycled tea-stained lace...indie fashion
Lovely upcycled tea-stained lace…

Happy Spring!

cheers – the Darlings

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Mo

Welcome to #23 – The Good News

by Mo on January 8, 2009

What’s Going On
Change. A new year, a fresh start.
Change for Trishdarling, our parade leader, comes big. Did you know that Trishdarling is also Mergirl? Read here, and now you do. Closed are the doors to her Chester, CT boutique, and into a new studio she goes…soon we will all be drooling over new collections in her darling boutique. News stumbles in of many an indie designer closing their physical location and relying on word of mouth and their online presence only. This is why it is so important to talk to us and be a fan whether it is on your very own street corner, Facebook, Twitter, or wherever you like to gab the most!

Where is Mergirl?

Darlings knit baubles
What’s New
Be Our Guest


Shopping on Smashing Darling just got a little easier. …Be our guest, try it, you might like it. We will no longer be requiring you to create an account to make a purchase, unless you want to of course! No more account set-up necessary, no more passwords to remember.

Take a look here, and if you have any questions please don’t hesitate to ask! Email trish@smashingdarling.com.

Coming Soon
Fashion Week will soon return to  excite and exhaust the heeled soles and typing fingers of fashion bloggers (oh, and all the rest of the media world -wink) and lovers from NYC, and everywhere. Stay tuned and we will tell you what is going on with our own darlings. We are excited to see a new collection from darling Papusza Couture debut at Williamsburg Fashion Weekend at the Glasslands Gallery in Brooklyn. Read more here, and if you aren’t nearby maybe you should plan to be that weekend…(hint: it’s our Darling birthday too!)

A shirt named Lola-striped and smocked

Lilac day-tripper
Smashing Kudos and tidbits
Happy to see us listed as a resourcefave indie website…Darling and Hayden-Harnett love…NYC entrepreneurs changing the industryDIYmag digs2008 recap, predictions, and well wishes (with Brea Grant too!)… at a Chicago Designer Roundtable Seminar…Cause A Scene editor names us as a our new guest checkout…don’t miss our
and just today it was lovely to see our Darling Designer profile at FIDM magazine.
Happy New Year to all! It’s going to be a great year.

cheers ~ the Darlings

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Mo

Welcome to # 18 – the good news

by Mo on August 14, 2008

What’s Going On

Whirling dervishes, that is what we are! Things are busy in the Darling world. Last month JulieDarling -always keeping her hand on the tech pulse for our Darling world- was in San Fran attending the girls in tech conference. TrishDarling and MoDarling just had a blast at the BUST mag 15th anniversary party – and oh what a party it was! Congrats to the entire BUST staff for 15 years celebrating girl culture on the cutting edge. Then we were up and at ‘em early to check out the excellent 3rd Ward and meet Bob from Brooklyn Royalty; keep your fingers crossed for video footage of laughs and inspiration shared with her. She has amazing things in store for her upcoming fashion show in September, but we can’t tell!

Soy jersey from Reif, Portland OR

Metallic denim, Brooklyn Royalty, NY
What’s New
Wait, there’s too much! Did I forget Mashable’s SummerMash last week? Maybe MoDarling had a bit of fun there as well…great people everywhere. We don’t want you to feel left out, there is fun for all in the Darling blog. If you have missed it (maybe you should subscribe!) please send us some pics to show us how you wear your indie fashion from any indie or emerging designer. Check in on Friday’s for our guest editor picks, then Saturday morning coffee-time can be spent playing the Scavenger Hunt and maybe scoring a free SMASH UP tee – come play with us!
Congrats also go out to the 25 lucky winners, out of the thousands that subscribed, to Venuszine and won gift certificates to shop on Smashing Darling. Keep checking in because you never know what we are going to give away next.
Coming Soon
Survey, Survey, Survey
Soon we will be asking for your help and opinions in the form of a survey. We know it really is not your favorite thing to do. BUT if you can take a deep breath and do it for us that will send just a bit more good karma out into the world…we all need that, right? When it comes along please tell us what you think so we can continue to build useful features, fine tune what is already there, and just plain check in to hear what you have to say about this community we are building.

Dip-dyed merino wool, Picot Orlo! RISD

Silk zibeline, The June Collection, NYC
SMASHing Kudos and tidbits
We met the fab Nichelle Stephens at the July Fashion 2.0 meet up, but apparently we both were at the GenArt sale and missed each other!…Outsapop shares her Darling love all the way from Finland…More great new people at the Brooklyn Blogade, check it out at NY Metro Parents….go vote for Lara Miller and sustainable fashion ideablob.com…a wedding planner finds Georgia Eve…Lesley Scott of Fashiontribes gets her Darling rings on…some Laura Dawson Daily Candy….AND PR Couture shows us her indie, whew!
Enjoy these last bits of summer…
cheers! ~ the Darlings
Tomorrow in the blog – Style Observer shares her Editors Picks. You won’t want to miss, they are gorgeous!

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Mo

Welcome to # 17 – The Good News

by Mo on July 10, 2008

What’s Going On

Craziness and joy abound in the Smashing Darling world – welcome all to version 2, we are reborn! This sweet indie gal to the right is a great image for how we feel, hands and arms raised up in a big cheer! Version 2 makes it so much easier to navigate the Darling world; to clearly see all the different categories of indie fashion that hang within our community. Product images are bigger, you can sort, filter, and scroll. We have hand picked some indie standouts for you in the Chic Boutique, created a collaborative home for indie fashion events nationwide (know a designer in your area having an event? add it in!), and created room on our homepage to keep you easily updated on our latest promotional fun (ie: this month Venuszine!).
Girls: Joy from shop.teddahughes

Women: Create your own, Kate Boggiano

What’s New

We love our new look! Please let us know what you think, and certainly if you have any problems – just let us know! Most issues thus far have been solved with a simple clearing of the cache. Computers have a way of remembering how things used to work. Here is how to clear the cache:
If using a PC, you can clear it out by going to Tools > Internet Options > Temporary Internet Files > Delete Files > Delete all offline content. If you are a MAC user, not to worry – you lucky ducks can check a box that says clear cache every time you shut down the computer.

Coming Soon

If you frequent the Darling blog you’ll notice our lovely new look there as well. Enjoy your Friday coffee, lunchtime, or those last few minutes before you run out the office door perusing the Friday Editors Picks. Sometimes it is the Darlings, sometimes a friendly editor we have smashed up with…you’ll just have to check in and see!


Keep your eye out on the weekend too for a bit of Scavenger Hunt fun. Spend some time exploring and I bet you can win…more info soon!

Boys: Round Botton Baby is super-fly!

Men: Dawson for men, the guys get their own

Smashing Kudos and tidbits

Goodness me, did you know we have over 400 designers?…the Darlings have a new column over at Cause a Scene international fashion mag…the Style Observer hearts indie…our new look gets profiled…and CraftStylish is already addicted!…Darling Evlove made it in to the final round at IdeaBlob, check it out, and we’ll keep you posted for the final round of voting!
Don’t forget, we want to see how you wear your indie!
cheers ~ the Darling’s

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Mo

Welcome to #16 – the good news

by Mo on June 12, 2008

What’s Going On

It is hot out, that’s what is going on. Summer has arrived fast and furious. We figure you don’t have all day to surf Smashing Darling to find goodies to stay cool in, and still look smashing…so we did it for you! Dresses and tanks will get you through, and here is a scattering some fresh attire from some new, some original, Darlings (much more here).

Don’t forget dad this weekend! Maybe he has a little fashion darling in him? Old school dad may be hard to buy for, maybe a indie tie will do. New dad, no problem; show him how cool you think he is with a funky t-shirt, wallet, or maybe some Manplastic!

What’s New

New friends! The Darling’s have smashed up with Venuszine this month: when you subscribe
to the magazine you are automatically entered into a drawing to win a $25 gift certificate to
Smashing Darling. There will be 25 lucky winners for the gift certificates. What is Venuszine? If you don’t know, click quick! and check it out. Venuszine is the leading source for coverage of women in music, art, film, fashion, and DIY culture. Venuszine.com is the daily updated companion to the quarterly, internationally circulated magazine.

Coming Soon

Indie Style Scene will be a new segment for the blog, we want to know how you wear your indie. Here is your chance to show off your favorite indie fashion find. We want to know who you are and what you love, and want others to know too. This will be a weekly feature. We think the long arm of cool indie reaches far and wide and we want to highlight that. To get more details email trish@smashingdarling.com.
By the way, are you ready for Smashing Darling Version 2? We hope so, because it is right around the corner, and one day soon you are going to bump right into our new look.

Smashing Kudos and tidbits

Goodness, there is lots to share! Ready? Here we go: Indiestylefile lusts after Dahl dress….many thanks to Deb and Wendy, our DIYcity friends, for shouting out Darling love to the Stylehive….Coupon Cowgirl loves our one-of-a-kind (scroll to May 22)….PR Couture digs SCAD senior fashion show….our new friends at the Style Observer fall for Lara Miller, who wouldn’t?! Style.com gave DRES some perforation praise, his bags are seriously sexy.…and last but not least, an oldie but goodie, summer love for Krelwear on the Urban Outfitters blog!

Until next month, stay cool and stay smashing!

cheers! ~ the Darlings

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Mo

Designer Toobox #4

by Mo on May 15, 2008

New Darling Ricardo Tovar

Hats off to Anne De Pasquale

New Darling Bags by Peep

New Darling Beads – Yellowplum

Community News and new darlings

Welcome new darling designers, we are so glad to have you with us! From as nearby as Astoria, Queens and Providence, RI, north to Belfast, Maine, south to Philly, west to Chicago and all the way out to Hawaii…show us your indie – everywhere! To all of our darling designers – get to know us a bit better and read the latest Darling interview at SFindiefashion.com, and be sure to comment and tell us what you think!
Put your hands together for Lara Miller whose eco-friendly designs will be featured on the show Big Ideas for a Small Planet, read more here. Don’t stop clapping yet…Karelle Levy, aka KRELwear just won Style Wars in Tribeca, NYC…be sure to check out NYTimes images here! Go Darlings, go!

New Darling K Flynn

New Darling Yana

how to – SHOUT IT OUT

Change is in the air. We are redesigning Your House for Indie Fashion, and we don’t want you to be lost in your own home! SDv2 is looking mighty fine, and we hope for it to be up and running around the beginning of June. Be sure your store is current and up-to-date! Here is what to expect:
1) Shoppers will be able to shop a new juried section of the site -the best of the best- here are the criteria:
- Minimum of 10 items in the store
- Uploading new items quarterly
- High quality images
- Inventory kept current with available items
- Have a complete profile
Email us if you would like to be considered.

Other new features

2) Bye bye forums and hello Indie Fashion Event Directory. This new feature will make it much easier for you to upload your own indie events (and events in your area). Therefore Darlings everywhere will be creating a comprehensive list of indie fashion events happening across the country – all in one place.

3) Mini blogs!

Okay here is our favorite. Around the time of the launch or shortly after you will have access to a new mini blog right in your account! Very easily you will be able to keep everyone that stops by your store up to date. Darling shoppers and designers will be able to stop buy your store and see what is going on, strike up a convo with you, collaborate with you, and find out what you are up to next. Fabulous!

Some Erhart Menswear

Kitten Miami Knickerbockers

Photo Critiques

Typically we would would be giving you the next round of photo – how to – in this spot. But with all the change happening around Smashing Darling, we want to make sure you are aware of one already happening. Julie Darling has started regular Monday Photo Critiques, simply put, they are really great, and very important. If you haven’t read the first two yet, take a second and do so in the blog. It is great to be having conversations with you all, be sure to leave a comment. Suggest someone’s store to be critiqued next week (or volunteer your own) by emailing: julie[at]smashingdarling[dot]com. We promise to always be nice and offer ideas and suggestions that we genuinely think will help take your photography (and hopefully your sales!) to the next level.

Have any questions? Just let us know:

trishandjulie@smashingdarling.com

cheers ~ the Darlings

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Mo

Welcome to #15 – the good news

by Mo on May 8, 2008

What’s Going On

Another crazy month passes by. As summer approaches can you feel your schedule tighten? The Darlings have been hopping in and out of NYC quite a bit this month meeting lots of great peeps, like the gals from Compai. Did you miss that? Keep your eyes on the blog. We like to keep you up to date with not only what’s going on in our Darling indie world, but the indie fashion world everywhere. For even more updates, start following us on Twitter,it is ridiculously fun! We apologize in advance if you become a Twitter addict…

Project Runway Darling, Dahl

Hyena: Recycles ad Collaborates
What’s New
Again, so many great new stores opened up in the past month. It was tough to pick just a few images for this Good News update. Whether you need some sassy new tops for summer, some fun tees for kickin around in, or a silky dress for the one or many weddings you will be attending…you can find it all on Smashing Darling.
Don’t forget about Mom’s Day this weekend: Rachel Park has beautiful scarves on sale, just enter promo code: MD08, to get 50% off at checkout! Be sure not to miss Thistle Downs handbag giveaway, click here, today is the last day to enter to win and share some mom inspirations with us all!
Coming Soon
More photo critiques are coming soon! We would love your comments for Monday photo critiques. Take a look at the first one here. Suggest someone’s store to be critiqued (or volunteer your own) to be critiqued by emailing julie[at]smashingdarling[dot]com.
We welcome you all to talk to us anytime, not just for the critiques! Is a favorite store near you having a sale? Pop the info right in the Forums.
Comment back on any blogpost, and the newsletter too. Tell us what you like, don’t like, and want to see more or less of. We want to get to know you!

Charmeuse from Ouvrez La Porte

New vintage from Atelier
SMASHing Kudos and tidbits
Darling interview on sfindiefashion coming very soon…TrishDarling spotted in this blogpost, can you find her?…Some blog love for indie safari by Kahri…Darling Dina Varano launched a spring collection, see some photos here…Chester May Open House…Darling Kitten Miami starts a new website and hosts Miami Swap and Sell parties…the latest, rockin’, SMASH UP is here!

Until next month,

cheers ~ the Darlings

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Mo

The Good News #14

by Mo on April 10, 2008


What’s Going On

Busy, busy Darling’s we are! The end of March found TrishDarling helping out with the 2nd annual Shagg Film Festival, JulieDarling waiting for a plane that never boarded to Sweden, and MoDarling running around Miami trying to catch some Miami Fashion Week. I caught a bit of the DRES show, (thanks to Mod Media for images), and a fab little visit to the KRELwear studio – excellent. Why stop there? Add in a quick excursion to Charleston, SC where it just so happened to be Fashion Week as well! This beautiful city was full of friendly faces and some amazing hats by Leigh Magar, her boutique is just a museum of hat forms, take a look.

Helllooo,Whosiepie!

Tib Nelson recontstructs
What’s New
Lots of new designers popping up around here, have you noticed? I sure have, and many new lovely additions to stores that have been with us since the beginning – a little of both right in this newsletter for you.
Oooh la la, free spree!

The Darling’s partnered up with Second City Style and Papierdoll for our latest giveaway – a Smashing shopping spree! Go check it out, and be sure to forward it along to ALL of your friends.
Speaking of great partnerships, our very own TrishDarling can now also be found over at the DIYCity community, where she is a contributing mag blogger as well!
Coming Soon
Blog Enlightenment
What do YOU want to hear or learn more about in the Darling blog? We want to hear from you everyday, what you like- what you don’t like – what you need – what you want to hear/see more of. Don’t be shy: call, comment, email!
Version 2, New Features

One day very soon you are going to type SmashingDarling.com into that keyboard, and…gasp! our makeover will be complete; you won’t be able to keep your eyes off of us! One of the new features to come is a juried shopping area, read more about that, here.

New darling, Misile


Smashing Kudos and tidbits
Ready, set, go…this newsletter marks a full year of Darling’s in the blogosphere, wow!…Go vote for darling Lara Miller in the Downy Discovering Radiance contest…another darling – Evlove – in Daily Candy, sweet!….Robin Zingone is gaga over greenSheFinds loves Whosiepie aprons…MECA blog doesn’t let a Student SMASH UP slip through the cracks (#3)…and Fasshonaburu digs Reddoll.
Until next month,
cheers ~ the Darlings
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