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NOW Showcase

Mo

NOW Showcase is so very Darling

by Mo on February 26, 2010

Last Sunday I scooted over to ICO Gallery to catch the NOW Showcase Cocktail Reception, and I am so glad I did. In their own words, the collections together are an intoxicating assortment of independent and sustainable fashion. It was simply lovely to stroll around and meet some of the designers and see their upcoming collections, though my cohort and I really wished we could have bought a few of the samples right off the racks. NOW Showcase was born through a bunch of designers coming together, according to one: they have each others’ backs (love it), according to another: a showcase by designers for designers. Their collaborative spirit was palpable in the room that night.  Darlings, are you connecting with local designers in your area? Maybe you can create a showcase of your very own…pop us an email if you would like a list of Darling designers near you.

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The Pittsburgh gals of Kelly Lane

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Love for Jai

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Darling Roxi shows us a few of the many ways to rock your Angelrox

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It’s a skirt, it’s a strapless dress…

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p.s. I bought this dress that night and I love it!

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I know TrishDarling would have stopped and ooooh-ed with me at these sparkly items, so this one’s for her.

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Around the Site

Darlings, we invite you to be indie fashion curators in 2010! We believe we are stronger when we are out there supporting each other. Shoppers spend about 3 minutes a visit surfing the site, over 50% buy on their first visit, spending on average $108. Help that customer along by offering them a curated visit right from your boutique. Be sure to pop an email to your favorite darlings and let them know you favorited them; chances are they will link right back to you. Voila – new friendships abound! (If you have any questions about adding your favorites, email and we are happy to help.)

More ways to share

We have a few new features you are going to want to tell your fans about! Check out your product pages and you will see a new Share this button on each page, as well as a new way for customers to preview your shipping options and prices before they get to the shopping cart. Click here to read the latest newsletter with all the  details. Subscribe yourself to the general Smashing newsletter right here, and maybe let your fans know that too!

Opportunity Knocks

Share your experience. Tell your story. Fashion Unraveled is looking for case studies for their new book. Details here.
A new Fashion Week takes shape in Seattle, designers wanted. Learn more about Emerald City Fashion Week on their website, or follow on Twitter.

Another POOL Trade Show is around the corner in Las Vegas, Feb. 16-18th. Registration details here.

Bits and Pieces

Do you think we should add Wish Lists to Smashing Darling? Take our easy mini-survey!…Five lucky winners may be shopping in your Darling boutique, check out the winners of the Design BLOG OFF…Here is a bit of music to our ears: Together we are not just selling clothes, we are part of a movement. Ahhh, thank you NOW Showcase!…Come join us in Facebook or Twitter for more tidbits we find along the way.
cheers ~ the Darlings
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