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parsons

We know you are all busy designing and promoting your work, some of you working a full-time job on top of that. Trying to fit in a class on top of your schedule might make you crazy (or crazier)…unless it is on your own terms. That’s what we love about this online class (class website here) Aneta Genova of Bobbin Talk is offering. Watch the video to learn all about it, or read our mini-interview below. You’ll get first-hand experience of her new textbook before it is even published, now that is pretty great!

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Darlings: You have such a lovely accent, where are you from?
Aneta: I was born in Eastern Europe, Bulgaria but I’ve lived in the US since 1992 so I feel more of a New Yorker than anything else.

Darlings: What is your background in accessory design?
Aneta: I started as a designer for other companies like Marc Jacobs, Polo Jeans and Ralph Lauren. In 2003 I started my own small-leather-goods company with the concept: Fashion for Technology. You can see some press for those at http://www.anetagenova.com/press.  I sold luxury iPod cases and bags under my own name AnetaGenova and also ended up with a lower priced line of products in Target stores all over the country. Currently I just finished the manuscript for the Accessory Design Textbook to be published with Fairchild Books in the beginning of next year! I also teach Accessory Design at Parsons The New School for Design in NYC and will be teaching an Accessory Merchandising class at FIT starting the third week of March.

Darlings: Can you give us a quick recap of what the class will cover?
Aneta: This e-class covers the fundamentals of designing an accessory collection. How to do research, find a concept, build a mood board, design for the right customer, age group, functionality. How to draw designs and  sketch flats for tech packs. What sampling and prototyping means and what a manufacturer needs from the designer as in technical sketches. I also talk about brand identity and give examples of creating a signature line.

Darlings: How will the class be run online (video?), and how much is the class?
Aneta: The class is offered in a password protected blog format where students log in and every week to get access to the weekly reading, photographs, visuals, video interviews or other media. Students get an assignment a week which needs to be completed within that week and corresponds to the reading. It gets posted in an album accessible only to the students and me and I give feedback on it. Students also get an hour a week face to face Skype session with me on where they can ask me any questions. The cost is $250 for the five weeks course.

Darlings: How often will you offer this class?
Aneta: The first one starts March 1st and I’m planning on running them every month or every other month as long as there is interest. I’m also building a handbag specific and a shoe specific classes too as a sequence to this fundamental course. In those I’ll go much more in depth into each category.

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A talk by Nora Abousteit and Benedikta Karaisl

November 4
6:30PM
Parsons School of Design, Kellen Auditorium, 66 Fifth Avenue, Room 101, NYC
Web Streaming available during the time of the event

Nora Abousteit and Benedikta Karaisl, founders of Burdastyle.com will share their experience of the past three years–building an active creative community based on open source sewing. The BurdaStyle community consisting of over 260,000 registered members that uploaded almost 25,000 designs.  Click here to read the full post and to find out about other events.

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Karen and Annie Lin are the sisters that make up the fashion design duo behind the collection called AIRA. The name Aira was chosen because it refers to an ever evolving ‘era’ driven by the air of change. The sisters launched their line in fall 2008 and are gearing up for there second season with spring 2009. They also were one of the lucky designers that tried out for the Jack and Bill casting call and won.

‘Our Spring 2009 Collection is inspired by Aphrodite, the great Olympian
goddess of beauty, love, pleasure, and procreation, love for Adonis, a handsome
Cypriot youth who was tragically killed by a boar. Adonis visits Aphrodite every spring
to reunite their love for one another.’

Karen Lin graduated from the University of Texas, Austin and studied fashion for one year in Florence, Italy. Her passion for fashion design moved her to New York City to study in the AAS program at Parsons, The School of Design. Thereafter, she interned at Araks, freelanced as a children’s wear designer at Estella, and assisted the boy’s department designer at Tommy Hilfiger. With AIRA, Karen’s role is fashion designer. She specializes in designing the pieces of the collection and works closely with Annie to determine the perfect fit, style and design for every piece.

Annie Lin studied at the University of California, Irvine and studied at Parsons, majoring in Design and Management focusing on Illustration. Annie has experience working in several retail stores, including Nordstrom and Diesel, and worked as a buyer’s intern at Max Mara and designer’s assistant to Angela Horton. Annie manages AIRA and designs with Karen. They work together, blending two different perspectives, to define the details in each collection and perfect the architectural romance in each of their pieces. Annie also develops the graphic designs and illustrations that represent all of the little details and inspirations in life.

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