5. Lack of a simple online solution. While there are many sites for musicians and bands to promote themselves, from uploading music on YouTube and iTunes, to using social networks to connect with fans – there is no one major platform for fashion designers to connect with their consumers.
The last point is where I see the biggest opportunity for us, the online experts, to come up with simple digital solutions for the fashion industry crowd. I’m sure there will be many opportunities for startups in the space to monetize on the soon-to-be $28B online apparel industry.
~ Yuli Ziv
This is an excerpt from an article written by Yuli Ziv president of My It Things and posted on Girls in Tech. I think the whole article is great. The 5th point and closing sentence really struck me. I want Smashing Darling to be a major platform for fashion designers to connect with their consumers. I have been pondering all weekend…what does Smashing Darling need, to be seen as this platform? What does Smashing Darling need to do to move into this position? The platform in our technology already exists. Designers can come to create a boutique in a very short amount of time to start connecting directly to their fans and start selling right away.
I would love to hear your thoughts about:
1. What you thought about the article?
2. What does a major platform for fashion designers to connect with their consumers look like? What other features are needed?
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