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Last Fall Wakana Koike grabbed the right number of votes to win the inaugural ‘It’ Designer contest, a contest in search of undiscovered talent in the fashion design world hosted by My’It’Things.com. Hundreds of designers from all corners of the country submitted designs and nearly one hundred thousand votes were cast by the My’It’Things community. The winner of the ‘It’ Designer contest was chosen 50% by popular vote and 50% by the celebrity judges’ votes and was awarded $5,000 toward the production of the Spring 2009 line. Now you can enjoy the runway video below, and then go directly to the It Designer store on Smashing Darling and buy yourself a gorgeous original piece to kickoff Spring and Summer the Wakana way.



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Thanks to Somlynn Rorie, Managing Editor for Phoenix Picks , and the blogger behind the The Ugly Earring for sharing her lustworthy wants and the reasoning behind her latest Darling wish list.


somlynn1

I’m longing for a cross-breeding of origami and poetry in my imaginary closet, and some jewels only a taxidermist would love. In other words, fill my closet with yojhi yamamoto, some avant-garde tailoring and vintage Halston and I am one happy girl. The following are quintessential pieces to wear when pondering heavy thoughts with a pitcher of iced lemonade, a shady corner and the Waste Land by T.S. Elliot.

Phoenix Picks

Clockwise from top left:

  • If a gal can’t rock a turban than she must own a hooded cape. It’s a rule. (click for KRELwear)
  • Oh, the webs we weave and the stories we tell when the gray hair starts coming in. I think of this piece (click for Coquito) as an introduction into maturity…when the stories we are most fascinated with are the stories we’ve already woven with our own hands. I can only hope my webs are as amazing as this lovely piece.
  • Wearable art that sculpts and shapes the body; highlighting and subtly hiding the unconventional curves of the female form. Plus, it’s a brooding piece but not in that Victorian, goth way. (Click here for Zsega)
  • For the vegan at heart, a faux bone pod wring. Organic, eye-striking, and nothing you would ever find at your neighborhood strip mall. The perfect everyday jewel. (Click here for Emily Watson)
  • Sometimes you have to think outside of the obvious…sure, it’s a baby pouch sling but how amazing would it look as a kimono wrap belt? Or how about if it’s layered over a tank top as some kind of jersey-knit, warrior chest-plate?

    And that color orange—it’s the perfect complement for an all gray or black ensemble. (Click here for Bronwen)

  • I met the poet Allen Ginsberg during a time when I was really into the Beats and Kerouac. Unfortunately, he was more interested in the darling boy with the side part standing in line behind me after his reading.

    I wonder, had I been decked out with these beatnik-fabu trousers by Laura Dawson, would he have said something more like this to me: “those are great slacks you are wearing.” (Click here for Laura Dawson)



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Mo

Editor’s Picks: It’s All in the Bag

by Mo on December 19, 2008

The Darlings are thrilled that our gift guide submission won in the eyes of the Hayden-Harnett crew.  Can you pack for two nights in one bag? MoDarling, over-packer extraordinaire, is always inspired by the packing skills of TrishDarling who can come into the city with one bag and look sassy for a few days. Check out how great the Hayden-Harnett and Darling products go together…

The bag: Reversible Tote by Hayden-Harnett

Accessorize: Rain necklace by Dina Varano, crinoline earrings by Lake, patent leather wristlet by Hayden-Harnett, lovely labyrinth scarf by Hayden-Harnett.

Cozy and sassy essentials: Rockin’ metallic Brooklyn Royalty jeans, convertible hoodie/dress by Lara Miller.

Walk out the door in: Batwing Dress by KRELwear, Zelda cuff boot and Audrey Overcoat by Hayden-Harnett


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Mo

Designer Toolbox #10

by Mo on November 20, 2008


Around the Site

Hey there Darlings new, and tried and true. We thought you might want to know some details about those coming to investigate our unique fashion destination. Here are some factoids for you:

- 70% of our shoppers are women between the age of 20-40.

- The average price of an item sold is $130.00, and typically it takes only 7 page views for a shopper to find what they are looking for.

- Most shoppers purchase on their first visit….Nice!

- Google organic is our #1 traffic source, with direct search for “Smashing Darling” coming in a close second. This means people are searching for emerging/independent fashion. That is truly great.

Profile: Stacie May

Profile: SharDann

…and one more.

Last, but certainly not least, we have a major change in the works here at Smashing Darling.

We will no longer be requiring users to create an account to buy – shop – purchase. This will make it so much easier for shoppers, and likely mean more sales for you.


how to – Be Featured


Some
products are definitely spotted quickly by shoppers visiting the site as they are featured prominently on the home page and item category landing pages. Want to get your products there? Make your boutique cutting edge in all respects: hot fashions, stunning images, strong identity, and lots of products to choose from.

Email us if you would like to be considered.


Don’t Miss This

We were happy to recap Fashion Wars LIVE in the blog with ZooZoom online mag. Read more here, and be sure to go vote for Darling Brooklyn Royalty

while you are there.(Here’s how.)

Also it’s not too late to design an “It” holiday dress and win over at MyItThings.com. The winners dress will be carried at, Ilus, a dress rental boutique in NYC.

Give thanks and be smashing!

cheers ~ the Darlings

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