by Mo on January 8, 2009
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What’s Going On
Change. A new year, a fresh start.
Change for Trishdarling, our parade leader, comes big. Did you know that Trishdarling is also Mergirl? Read here, and now you do. Closed are the doors to her Chester, CT boutique, and into a new studio she goes…soon we will all be drooling over new collections in her darling boutique. News stumbles in of many an indie designer closing their physical location and relying on word of mouth and their online presence only. This is why it is so important to talk to us and be a fan whether it is on your very own street corner, Facebook, Twitter, or wherever you like to gab the most!
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Where is Mergirl?
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Darlings knit baubles
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What’s New
Be Our Guest
Shopping on Smashing Darling just got a little easier. …Be our guest, try it, you might like it. We will no longer be requiring you to create an account to make a purchase, unless you want to of course! No more account set-up necessary, no more passwords to remember.
Take a look here, and if you have any questions please don’t hesitate to ask! Email trish@smashingdarling.com.
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Coming Soon
Fashion Week will soon return to excite and exhaust the heeled soles and typing fingers of fashion bloggers (oh, and all the rest of the media world -wink) and lovers from NYC, and everywhere. Stay tuned and we will tell you what is going on with our own darlings. We are excited to see a new collection from darling Papusza Couture debut at Williamsburg Fashion Weekend at the Glasslands Gallery in Brooklyn. Read more here, and if you aren’t nearby maybe you should plan to be that weekend…(hint: it’s our Darling birthday too!)
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A shirt named Lola-striped and smocked
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Lilac day-tripper
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Smashing Kudos and tidbits
and just today it was lovely to see our Darling Designer profile at FIDM magazine.
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Happy New Year to all! It’s going to be a great year.
cheers ~ the Darlings
by Mo on December 19, 2008
by trish on May 13, 2008
JenJoy creates all of her fashions from scratch and promises that no two will ever be exactly alike, unless it says LIMITED DESIGNS. She truely loves every aspect of design & sewing. It is what she loves to do! Jen gets true satisfaction making every unique piece. Mixing buttons, pockets & bows for sweet yummy creations! Start expressing your indie style & shop for the original jenjoy designs.
SD: How did you get into fashion?
JJ: I have always LOVED to shop & I could spend all day doing it. Styling & designing is second best! Since it’s not as easy or affordable to do these days having a full time family.
SD: When did you start your own line of clothing?
JJ: After I had my two baby girls, now 4 & 2 yrs old. I wanted something for myself. I have always been an artist. I used to paint allot when i was younger, then started drawing designs on simple paper. It was really easy to do when I am with the girls, then they can be artists at the same time!
I also relate the two…. When designing an original jenjoy, sometimes it’s not the same thing I drew before hand. At times it develops into something totally different =] just like my paintings used too!
SD: Where do you turn for inspiration for your designs?
JJ: It’s really just out of my own head mostly, but I do however adore the vintage & retro era. Street fashion is always catching my eye too! I am also very inspired by my little girls & the playfulness they bring into my life!
SD: What are the pros and cons of designing from your home?
JJ: Pros -I get to spend time with my family & my girls while they grow up, knowing that I will always there for them. [like right now my oldest has a broken foot from weekend with papa, lol. nooo... she's a dare devil]
Cons -Seems like I’m always working & I never sleep. FACT
SD: Who is your customer?
JJ: The dreamers & pursuers.
SD: How do you market yourself and your label?
JJ: I market myself by doing events & shows… networking through my-space & basic online editorials. Also I love to connect with other artists in the field as well.
SD: How do you see your company in the future?
JJ: I see & wish to be in boutiques all around the world, but @ the same time keeping the personal quality of each item. i don’t want to loose that
SD: What does your average day entail?
JJ: Well like I said I am mommy first. So my days are spent being just that. It’s a lot of cleaning, cleaning & cleaning, lol. I used to be REALLY picky, in fact my husband would call me Mrs. Monk, but over the years with kids I have become a wee bit more relaxed ;] like the saying says… a messy home is a happy home! Sorry hun =]
SD: Describe your personal style?
JJ: My personal style is most the time comfort. I kid you not I am in sweats & Brad’s clothes [husband] Clint & Stacey would die! lol. BUT, when I get to go out & play its a different story! Playful, colorful, unique & of COURSE in some sort of heel! I love shoes >.<
SD: Who are your fashion icons (past or present)? Do you think they influenced your personal style?
JJ: Raquel Reed is one of my favorite indie models & fashion icons!
Andrea with Kicklet Kreations has the most FABULOUS one of a kind jewelry, she inspires me because she is also a mom & artist, we relate on many levels.
I love watching What Not to Wear with Stacy London and Clinton Kelly, they really do know what looks good on your body type!
SD: Do you have any current fashion obsessions?
JJ: Quality & originality… & pockets, bows & buttons >.<! You are sure to find one of those design elements on any of my items! OH! n i am uber excited about my leg warmers
SD: Is there anyone in the Smashing Darling community you have a question or comment for?
JJ: Do you plan to network with buyers for the designer that dreams big?
COMMENT: I want to say that I am very grateful to have met you late last year & hope to stay in the smashing family =].
She also wanted me to let everyone know about a charity fashion show that she will be showing in.
May 30th 2008
VOP Fashion and Rock Show is a benefit runway show, featuring several bands.
Everyone involved works on a volunteer basis, donating their time and efforts all to charity.
In the past, The VOP Show has donated to the MS Society and St. Judes. This year the show will be partnering with PAWS in Chicago.
Anyone interested in helping this great cause!
Add VOP!
and get the word out =D
by trish on May 10, 2008
The first person to comment on the blog and tell me who said or wrote this wins a Student Smash Up item from Smashing Darling.
What is this quote from?
“In here… all of my dreams become realities, and some of my realities become dreams.” -?
Now the only thing left to do is go peruse the store to feast your eyes on all the delicious choices and make your selection.
Good Luck!
Last week’s quote still hasn’t been figured out either. Hint a shoe designer said it.
These 4 are still up for grabs. Check them out and give it a shot.
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by trish on May 9, 2008
May 7th, 2008
Okay, okay, we didn’t really get smashed. That’s a little hard to do when you’re on opposite coasts. But I did have a smashing time interviewing Trish and Julie, founders of the fabulous indie fashion marketplace Smashing Darling. For the uninitiated, Smashing Darling is home base for a slew of indie apparel and accessories designers, who create virtual boutiques to sell their wares to indie fashion fans like yours truly. In addition to being an online fashion house, the site allows designers to post profiles and videos, hold online sample sales and get direct feedback from people who visit the site. Visit the site, and you’ll find Bay Area names like Funk Divine, Mzz Rzz, FiftySeven-ThirtyThree and The Urge to Adorn.
Read on as Smashing Darling fills us in on the feel-good nature of indie fashion, hot places to find indie fashion, the most important things to do when launching a new designer label and more.
Click here to read the interview at SF Indie Fashion.
