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trish

ZooZoom Magazine Fashion Wars January 29, 2009

by trish on January 26, 2009

ZOOZOOM Fashion Wars Live, January 29th

Amidst the gloom that has descended on Manhattan, a single light remains, burning brightly, bringing hope to the good folks of Gotham, reminding them that glamour, style and good times will never die and that they, the true New Yorkers, will always find a way to party…

These are the Chronicles of Fashion Wars, a monthly party where guests are entertained by live bands and  DJs, where they can drink, dance and declare Fashion War. Rep your favorite designer, design your own look or visit your favorite secret shop. Whatever you do just dress up, be photographed and published live on fashionwars.com, then party while the world votes.

Vote at the party or online at fashionwars.com until Feb. 11th. Winner gets a spread in ZOOZOOM. Goodie bags and prizes courtesy of Rebel Dance, DRU New York and Yestadt Millinery.

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Bob Bland is a professional menswear designer with experience at Triple Five Soul, Rugby by Ralph Lauren, Tommy Hilfiger, Banana Republic and Urban Outfitters. Her clothing line, Brooklyn Royalty, combines timeless design principles, premium materials and hand-printed graphics for indispensable garments that are meant to look and wear better over time. Bob is everywhere, we love it! Shop her line right here at Smashing Darling, if you are in NYC swing by 3rd Ward Handmade Holiday Fair and meet her this weekend, go vote for her in ZooZoom’s Fashion Wars…in the meantime, read below and get to know her a little better.

Darlings: How old were you when you started getting involved in fashion design or the fashion world in general?
Bob: My mother taught me how to sew on my grandmother’s old Singer from the time I was 4, but it was only at the age of 12 that I began seriously designing for myself. After creating my first custom outfit, there was no going back.

Darlings: Who is your favorite and/or most influential designer, and why?
Bob: A few years ago I would have said Alexander McQueen every time….his dynamic and innovative creations, along with his flair for dramatic presentation, are right up my alley. However, my industry experience helped me cultivate an appreciation for pragmatism and subtlety in luxury apparel that trumps my passion for theatrics. I’d say that John Varvatos for menswear and Ports 1961 by Tia Cibani for womenswear are my current favorites.

Darlings: So if you had the choice of all designers in the world to work with/for, would that person be your choice?
Bob: Probably not…there are many great designers, but very few create an enjoyable experience for employees. Having worked for and with quite a few designers at this point, the best fit for me by far is Ralph Lauren. Part of the reason I love designing Brooklyn Royalty is the freedom to be creative in my own way…something that rarely happens when working for someone else. But Ralph Lauren respects his designers and offers them stability, control and balance; it would be quite natural for me to work there again. If only he allowed his designers to have their own lines!

Darlings: What influences your work?
Bob: I am constantly being informed and inspired by the world around me…whether its music, fine art, film, nature or just some brief impressions while walking on Grand Street in Williamsburg, the influences are everywhere. Many of my color palettes are derived from paintings or nature scenes, and my overall seasonal themes generally have political overtones. I studied art history and historical costume in college and during my internship at Maggie Norris Couture, and that continues to fascinate me from a more curatorial standpoint.

Darlings: Can you describe your design process?
Bob: Sure! Gather mood images>Determine color story>Sketch individual outfits/pieces in collection>Make paper patterns and drape toiles>Select fabrics and trims>Make samples>Screenprint everything! Its that simple… :)

Darlings: Can you describe your personal style? Does your work reflect that style?
Bob: My personal style is pretty eclectic…I’ve never been able to stick with more than one “look” for longer than a couple days. My womenswear is somewhat similar to my own style, but with a slicker, rock-inspired edge that I adopt for myself sometimes as well. The graphics are definitely always something I connect with, but I’ve never felt the necessity to design clothes just for myself or my friends…there’s some much more out there!

Darlings: Are there any fashion trends that make you cringe?
Bob: Fashion trends themselves make me cringe. After becoming an expert in trends during my time in the industry, I can see a trend coming a year or more away…and that’s just sad. Its true that some style movements are just “in the air”; everyone gets them at the same time, but in the fashion industry at large, trends are imposed onto designers, instead of discovered by them. My favorite eras of NYC fashion were built on individuality, humor and the courage to wear whatever feels good!

Darlings: Is there anything you steer clear of when designing clothing?
Bob: I try not to be overexposed to editorial influences from fashion magazines and blogs, or other designers’ runway shows when designing a collection. I basically become a cultural hermit for a while, to ensure that my influences are pure.

Darlings: How does it feel to see models hit the runway in your work?
Bob: Wow, it is always such a rush! We do a ton of events at Brooklyn Royalty, but the biggest ones of the year are definitely the runway shows. The fusion of clothing, music and the energy of the crowd is awesome. I feel so lucky to have the opportunity to be a part of the NYC fashion scene.

Darlings: What future projects are you working on?
Bob: Well, we always do seasonal collaborations for accessories, and my hope is that this year’s Fall 2009 show will feature custom shoes and hats. We will also be pursuing more t-shirt design collaborations, as we transition to new monthly drops for graphic tees, and there are also several events and gallery shows on the horizon that will feature our Obama-inspired designs.

Darlings: What are some of your interests and hobbies outside of fashion design?
Bob: Fashion wasn’t even an interest of mine when I began studying Tae Kwon Do, which is my primary interest outside of fashion, and the physical and mental journey of a lifetime. I also am a student of Shambhala Buddhism, a secular series of teachings that incorporates meditation, study and practical application to end suffering in our lives and the lives of others. Artistically, I love attending gallery shows, creating stained glass jewelry, cooking and taking classes at 3rd Ward.

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Mo

Designer Toolbox #10

by Mo on November 20, 2008


Around the Site

Hey there Darlings new, and tried and true. We thought you might want to know some details about those coming to investigate our unique fashion destination. Here are some factoids for you:

- 70% of our shoppers are women between the age of 20-40.

- The average price of an item sold is $130.00, and typically it takes only 7 page views for a shopper to find what they are looking for.

- Most shoppers purchase on their first visit….Nice!

- Google organic is our #1 traffic source, with direct search for “Smashing Darling” coming in a close second. This means people are searching for emerging/independent fashion. That is truly great.

Profile: Stacie May

Profile: SharDann

…and one more.

Last, but certainly not least, we have a major change in the works here at Smashing Darling.

We will no longer be requiring users to create an account to buy – shop – purchase. This will make it so much easier for shoppers, and likely mean more sales for you.


how to – Be Featured


Some
products are definitely spotted quickly by shoppers visiting the site as they are featured prominently on the home page and item category landing pages. Want to get your products there? Make your boutique cutting edge in all respects: hot fashions, stunning images, strong identity, and lots of products to choose from.

Email us if you would like to be considered.


Don’t Miss This

We were happy to recap Fashion Wars LIVE in the blog with ZooZoom online mag. Read more here, and be sure to go vote for Darling Brooklyn Royalty

while you are there.(Here’s how.)

Also it’s not too late to design an “It” holiday dress and win over at MyItThings.com. The winners dress will be carried at, Ilus, a dress rental boutique in NYC.

Give thanks and be smashing!

cheers ~ the Darlings

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TRISH: WHAT IS A FASHION WAR?

XENIA: Put simply, a Fashion War is a competition between two apparel looks. But beyond that, fashion is self and cultural expression. And a fashion war is a battle between two different messages.

WHERE DID THE IDEA COME FROM?

At ZOOZOOM, we were playing kitten wars, which is a game in which choose between two cute kittens. We thought we could bring the quick-paced concept to New York Fashion Week runway shots, and take something really silly and fun to the world of fashion which is very sexy and can be incredibly serious sometimes. It’s a fast, fun and simple way for people to see what’s going on in fashion without having to go on a wild internet goose chase.

WHY A LIVE FASHION WAR?

ZOOZOOM wanted to do fashion wars in real life because fashion is an expression of individuality. We know so many people with amazing style, and their style is unique and inspiring, and we wanted to create a community to share those things in. Beyond that, fashion sends a message : Polished, utilitarian, neutrality, confrontation, danger, sex… you could convey anything. So in that sense a live fashion war is a battle between two unique tactile and visual expressions.

And over time, these images will be even more telling; Fashion Wars are way for us to capture a spirit of a very specific time in very specific niches of culture.

THE MOOD

The mood on Friday night was high octane to say the least. We projected Fashion Wars on a wall at 3rd Ward, which is a venue that brings a certain type of person, because it’s in Brooklyn and it’s a shared art space. Voting live on a huge wall over who is better dressed in front of the very people you are judging is really interesting because we all do that anyway…

And the diversity of the crowd was really amazing. We had models come looking very polished, and a designer who created a dress out of recycled umbrella. We had people in marketing and Public Relations and some very conservatively-dressed people, and also a guy running around in a leather thong.

The experience as also enormously communal because we had such a great team working with us. Artisan Collective working on Fashion Wars installations all day with real bullet casings and a chandelier they made of guns. The Dig and Except After Sea played great live sets. And Trent Wolbe & Small Change both of WFMU did an amazing job DJ’ing so it really did feel like a community of people were coming together to celebrate individuality. Let’s just say it was the definition of ‘Friendly Competition.’

WHO WON?

The winner will not be announced until December 17th. We want people to be able to vote until the holidays and the winner receives a spread in ZOOZOOM. Right now it’s always changing but people are still voting so it’s nearly anyone’s game at this point.

ARE YOU PLANNING ON ANOTHER OR WILL IT BE AN EVER CHANGING VENUE?

We are definitely not declaring a cease fire on fashion wars anytime soon. We love 3rd Ward and hope to do other collaborative projects with them in the future, but changing the venue keeps Fashion Wars interesting. Eventually we can do venue versus venue, neighborhood versus neighborhood, city vs. city. Country vs. country even! And that’s really appealing to us, so we’re not exactly sure what our next battleground will be, but this war is not over. We will definitely keep you posted.

ANYTHING ELSE?

If you’re into innovation in fashion, check out Don the Verb.

The New York Times actually wrote a spoof piece about us we’d like to share. A sense of humor in fashion! Finally :: http://www.zoozoom.com/press/new_york_times_story.html

The Photos of the event were done by amazing photographer Dan Stein. Click on events from his homepage.
Dan Stein

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