Manifesto

 

THIS IS OUR DREAM

We believe in stories that last, in clothes that communicate identity, and in fashion that shines
far beyond this season's magazines.  We believe in making glamorous dreams real.   

We believe that every person has a story to tell

Our designers each have their story. Pinar Eris moved to the US from Turkey, where self-
expression was not encouraged, to celebrate freedom and individuality through wearable art.
Lara Miller studied dancers' movements for her inspiration and sold her designs while she was
still in school. Each of our designers' pieces comes with a unique story that gets handed down
to the person who wears them.  We believe that these personal connections and heritage is
what makes SmashingDarling the unique destination it has become for designers and
customers alike.   

We believe in the power to create our own future  

At SmashingDarling we are moving forward with the times. We believe technology and the
internet are powerful vehicles that help designers connect with customers. What you see
online may have been created just the prior week by a designer with an idea.  The short cycle
from the designer's studio to their SmashingDarling boutique lets our customers (if they choose
to) set fashion trends that others follow.  One stitch, one seam, one piece at a time, all made
right here at home.

We believe in connection and inspiration

Have you ever owned a Chanel or Christian Dior, Calvin Klein or Donna Karen? Have you ever
been able to have a conversation with them about their designs or their products? Have you
ever been able to email to ask them, 'what was your inspiration for that dress, collection, or
color combination?'  Here at SmashingDarling, we encourage you to start this very dialog with
all of your favorite designers on the site.  Connect, inspire, be inspired—dare to be smashing.  

We believe in a fashion dialog

Having a great style is about much more than buying the right item or spending more money.
It’s about creativity, sophistication, a dialog. It’s about playfulness, about style exploration. In
SmashingDarling, we created a place where people can connect with designers one-to-one to
start a dialog.  A new fashion take, an enhanced stylish you, a new trend you set--that's the kind
of conversation we'd like to start! 

If you believe so too, join us as a designer , or get shopping
help us make the world just a bit more Smashing.