Smashing Darling: Leading the Indie Fashion Revolution the Indie fashion revolution

What they're saying about SmashingDarling:

For all press inquiries contact mo@smashingdarling.com
Owners Julie Rorrer and Trish Ginter have stocked this indie marketplace with an impressive assortment of unique pieces from a collection of lesser known designers.

- InStyle Magazine

You won’t ever understand the allure of indie fashions until you buy and wear something distinct, fabulous and hard to find. Then and only then will you get why indie fashion rules the roost...they are on to something....What’s the allure behind featuring items from Lara Miller (pictured above and below), Pinar Eris, Laura Dawson and Papusza Couture? To the world outside of our little circle they are largely unknown, but they will be. And you would have had the foresight to know them first.

- Papierdoll Fashion Magazine

"In our ongoing effort to promote independent designers, I am proud to announce the start of the Indie Star of the Week (working title). Each Thursday I will be picking out a product from one of the group selling sites such as Etsy, Smashing Darling, I may even venture on to Ebay. A lot of these designers are just starting out and have not set up formal sites of their own. You can not get more indie than that, and they deserve to get noticed, too."

- The HandCrafted Wedding

"Whatever it means, if we can find it at Smashing Darling, we know it's hot. Here you'll find a downright stunning assortment of one-of-a-kind clothes from a bevy of small designers, all at outstanding prices. We love hats by Anne De Pasquale, Mergirl skirts and sleep sets from Sandmaiden. If this is indie, sign us up!"

- Portland Picks

"I am delighted to be a part of the SD community of artists and designers. Creating a store on your site was easy! It was very satisfying to see the line up for sale instantly. Since my personal websites are geared towards the wholesale industry, it was helpful to have a separate store-front at SD where I could send consumers to buy the products directly. Trish and Julie are savvy, dedicated and artistic individuals with a clear vision for the site. I look forward to seeing the site grow, and continuing to be a part of this innovative community for many years to come."

- Jules Sherman, Yosifa-Penina

"Smashing Darling, my new favorite site to shop, drool, quiver etc over amazing indie fashion finds."

- PR Couture

"You know you're going to find something smashing to wear on the smashingdarling.com site. In fact, just the name itself is fun and exhilarating.Just when you think you have nothing to wear to work or to a party or nothing special to accessorize your "already smashing" outfit - you click a couple times and there you find just what you want. You can't wait to get it and you can't wait to wear it and if you're like me - you can't wait to tell everyone you know where you got it! I feel like I'm part of this really cool club of cool people with lots of flair and really good taste!"

-Shelley Gregory

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